Marketing & Campaign Specialist (Melbourne) - Oct 2025

Company Overview:

Mitrade is a Contract for Difference (CFD) & forex broker, founded in Melbourne, Australia, now operating as a global brand, under partner entities. Leveraging our proprietary in-house state-of-the-art technology, Mitrade has developed a one-stop digital trading platform tailored for investors. We offer market data, news, and analysis, as well as trading and risk management services within a comprehensive user-centric Fintech ecosystem. Serving more than three million users globally, Mitrade is accessible via various platforms such as mobile (iOS and Android), desktop applications, and web browsers.

Role Summary:

Responsible for developing, executing, and optimizing marketing campaigns that drive brand awareness, engagement, and customer acquisition in the Australian Market. This role requires a strategic thinker with a deep understanding of the financial services industry, particularly CFDs, and a passion and experience for digital marketing.

What would be your responsibilities:

• Campaign Development & Execution: Design, manage, and implement integrated marketing campaigns (digital, social media, email, and offline) to promote the company's CFD products and services.
• Content Creation: Collaborate with internal teams to create compelling content for marketing materials, including email newsletters, landing pages, advertisements, and blog posts that resonate with target audiences.
• Market Research & Analysis: Conduct market research to identify customer needs, industry trends, and competitive landscape to inform campaign strategies.
• Digital Marketing Strategy: Develop and execute online campaigns through multiple channels (PPC, SEO, social media, display advertising) to drive traffic and leads to the website and product offerings.
• Lead Generation & Nurturing: Use marketing automation tools and CRM systems to manage leads, track campaign performance, and nurture prospects through the sales funnel.
• Brand Development: Help maintain and build the company's brand identity and ensure all marketing materials align with brand guidelines.
• Performance Analysis & Reporting: Monitor, analyze, and report on the performance of marketing campaigns, using key metrics and analytics to continually optimize strategies.
• Collaboration: Work closely with the sales, operation, product, and design teams to ensure campaign objectives are met and customer journeys are seamless.
• Customer Insights: Gather feedback from clients and prospects to refine marketing strategies and improve customer experience.
• Compliance: Ensure that all marketing campaigns comply with relevant regulations in the financial services industry, including those related to CFD marketing.

What we require from you:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Native Chinese speaker a must.
• Proven experience (3+ years) in a marketing or campaign management role, preferably within the local financial services or CFD industry.
• High familiarity with running campaigns on UAC for the AU market.
• Strong understanding of digital marketing channels and tools (Google Ads, SEO, social media, email marketing, etc.).
• Thorough hands-on experience of digital marketing practices within Australia, with general understanding in China/Asia a plus.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical skills and experience with data-driven marketing.
• Ability to work independently and manage multiple projects simultaneously.
• Exceptional written and verbal communication skills.
• Creative mindset with the ability to think outside the box and generate fresh marketing ideas.
• Knowledge of financial markets, particularly CFDs, is a significant advantage.
• General understanding of digital marketing practices in China/Asia.

Benefits:

• Competitive salary and performance-based incentives
• Opportunity to work in a fast-paced, growing industry
• Collaborative and innovative team environment
• Professional development opportunities