Digital Marketing Specialist

1 day ago

Greater Melbourne Area, Australia BUNI PTY LTD Full time $60,000 - $100,000 per year

About Us

BUNI is a fast-growing Australian lead generation company that helps businesses connect with high-quality prospects across multiple industries. We specialise in delivering measurable results for our clients through targeted campaigns, data-driven strategies, and innovative digital marketing solutions.

At Buni, we value creativity, analytics, and continuous optimisation to generate leads that truly drive business growth.

About the Role

We are looking for a
Digital Marketing Specialist
to manage, optimise, and scale digital campaigns across multiple channels. You will play a key role in generating qualified leads, improving conversion rates, and supporting the growth of our client portfolio.

This is a hands-on role requiring a strong mix of creativity, analytics, and technical expertise in paid media, SEO, social media, and email marketing.

Key Responsibilities

  • Develop, implement, and optimise digital campaigns focused on lead generation across platforms such as Google Ads, Facebook/Instagram Ads, LinkedIn, and other paid channels.
  • Manage and enhance paid search and social media campaigns to maximise ROI and conversion rates.
  • Conduct keyword research, SEO audits, and website optimisation to increase organic traffic and lead capture.
  • Analyse campaign performance using Google Analytics, Search Console, and other reporting tools, providing actionable insights to improve results.
  • Create and manage landing pages, email campaigns, and nurture sequences to convert prospects into qualified leads.
  • Collaborate with the creative team to develop compelling ad copy, visuals, and marketing assets.
  • Conduct A/B testing across ads, landing pages, and emails to continuously improve performance.
  • Stay updated on industry trends, platform updates, and emerging marketing technologies to ensure campaigns are innovative and effective.
  • Report regularly on KPIs, ROI, and lead generation metrics to internal stakeholders.
  • Assist with client campaign strategy, providing recommendations for scaling and optimisation.

Qualifications & Experience

  • Bachelor's degree in Marketing, Digital Marketing, Business, or related field.
  • 3–5 years of experience in digital marketing, preferably in lead generation or performance marketing.
  • Proven experience with Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, and other paid media platforms.
  • Strong understanding of conversion rate optimisation (CRO) and lead funnel strategies.
  • Proficient in analytics tools such as Google Analytics, Tag Manager, and Search Console.
  • Experience with email marketing platforms (HubSpot, Mailchimp, ActiveCampaign, or similar).
  • Knowledge of SEO, PPC, and social media best practices.
  • Excellent communication, project management, and analytical skills.
  • Results-driven mindset with experience optimising campaigns for measurable ROI.

What We Offer

  • Competitive salary with performance-based incentives.
  • Opportunities for career growth and skill development in a fast-paced environment.
  • Exposure to high-performing digital campaigns and innovative lead generation strategies.
  • Collaborative, supportive, and energetic team culture.
  • Direct involvement in campaigns that have measurable business impact.

How to Apply

If you're passionate about
digital marketing and lead generation
, we'd love to hear from you

Send your
resume and cover letter
to
with the subject line:

"Digital Marketing Specialist Application – [Your Name]"

BUNI
is an equal-opportunity employer and encourages applications from all backgrounds.

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