Marketing & Campaign Specialist

Company Overview:

Mitrade is an award-winning global Contract for Difference (CFD) and forex broker, regulated by authorities in Australia (ASIC), Cyprus (CySec), the Cayman Islands (CIMA), and Mauritius (FSC). We were founded in Melbourne, Australia and have offices worldwide.

Leveraging our proprietary in-house state-of-the-art technology, Mitrade has developed a one-stop digital trading platform tailored for investors. We offer market data, news, and analysis, as well as trading and risk management services within a comprehensive user-centric Fintech ecosystem. Serving more than three million users globally, Mitrade is accessible via various platforms such as mobile (iOS and Android), desktop applications, and web browsers.

Role Summary:

Responsible for developing, executing, and optimizing marketing campaigns that drive brand awareness, engagement, and customer acquisition in the Australian Market. This role requires a strategic thinker with a deep understanding of the financial services industry, particularly CFDs, and a passion and experience for digital marketing.

What would be your responsibilities:

• Campaign Development & Execution: Design, manage, and implement integrated marketing campaigns (digital, social media, email, and offline) to promote the company's CFD products and services.
• Content Creation: Collaborate with internal teams to create compelling content for marketing materials, including email newsletters, landing pages, advertisements, and blog posts that resonate with target audiences.
• Market Research & Analysis: Conduct market research to identify customer needs, industry trends, and competitive landscape to inform campaign strategies.
• Digital Marketing Strategy: Develop and execute online campaigns through multiple channels (PPC, SEO, social media, display advertising) to drive traffic and leads to the website and product offerings.
• Lead Generation & Nurturing: Use marketing automation tools and CRM systems to manage leads, track campaign performance, and nurture prospects through the sales funnel.
• Brand Development: Help maintain and build the company's brand identity and ensure all marketing materials align with brand guidelines.
• Performance Analysis & Reporting: Monitor, analyze, and report on the performance of marketing campaigns, using key metrics and analytics to continually optimize strategies.
• Collaboration: Work closely with the sales, operation, product, and design teams to ensure campaign objectives are met and customer journeys are seamless.
• Customer Insights: Gather feedback from clients and prospects to refine marketing strategies and improve customer experience.
• Compliance: Ensure that all marketing campaigns comply with relevant regulations in the financial services industry, including those related to CFD marketing.

What we require from you:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Native Chinese speaker a must.
• Proven experience (3+ years) in a marketing or campaign management role, preferably within the local financial services or CFD industry.
• High familiarity with running campaigns on UAC for the AU market.
• Strong understanding of digital marketing channels and tools (Google Ads, SEO, social media, email marketing, etc.).
• Thorough hands-on experience of digital marketing practices within Australia, with general understanding in China/Asia a plus.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical skills and experience with data-driven marketing.
• Ability to work independently and manage multiple projects simultaneously.
• Exceptional written and verbal communication skills.
• Creative mindset with the ability to think outside the box and generate fresh marketing ideas.
• Knowledge of financial markets, particularly CFDs, is a significant advantage.
• General understanding of digital marketing practices in China/Asia.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunity to work in a fast-paced, growing industry.
• Collaborative and innovative team environment.
• Professional development opportunities.