Marketing & Communications Director - Asia Pacific
5 days ago
We are seeking a highly skilled Marketing & Communications Manager to join our Asia Pacific team at Lineage Logistics. As a key member of our global marketing team, you will be responsible for developing and implementing a comprehensive marketing and communications strategy to raise the profile of our brand across the Asia Pacific region.
Key Responsibilities- Marketing Strategy
- Develop and implement a robust digital go-to-market strategy to raise the profile of the brand across Asia Pacific.
- Activate the brand via high-value tactics including events, sponsorships, digital marketing, and industry association participation.
- Develop organic content and contribute relevant information to represent and promote the Asia Pacific region on Lineage's global digital channels.
- Work closely with the Vice President, Global Marketing & Communications to manage the in-region team of our global media and public relations firm.
- Proactively manage Lineage's brand in the region by remaining abreast of emerging issues, while advising regional leadership on communications strategies to mitigate reputational risk.
- Work with the global Corporate Communications team to develop regional communications related to the company's ESG (Environmental, Social and Governance) strategy, including topics like sustainability, DE&I and philanthropy.
- Serve as the Asia Pacific liaison to the global Marketing & Communications team.
- Identify opportunities to build out a team to support marketing and communications across the region.
- Propose and manage the operating budget for the region.
- Define appropriate tactics to ensure ROI and align to global brand KPIs.
- Extensive experience in a similar marketing and communications role in the Asia Pacific region.
- Strong understanding of the Australian media landscape; media relations experience in broader Asia Pacific region is desirable.
- Experience within a global organization where it is necessary to navigate a matrixed environment.
- Exceptional track record of building and implementing large-scale and multi-national communications and digital, social and brand marketing strategies.
- A background as a confident and compelling communicator and presenter, with the ability to make an impact and quickly establish the trust of senior stakeholders.
- Strong business acumen and analytical skills, with the ability to innovate and make quick, strategic decisions.
- The ability to seamlessly pivot in a fast-paced, ever-changing work environment.
As a Marketing & Communications Manager at Lineage Logistics, you will have the opportunity to work with a dynamic and innovative team to drive business growth and success in the Asia Pacific region. You will be responsible for developing and implementing a comprehensive marketing and communications strategy to raise the profile of our brand across the region.
We are committed to building a diverse, inclusive and authentic work environment and encourage applicants from all backgrounds to apply.
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