Software Marketing Director

4 weeks ago

Sydney, New South Wales, Australia Dew Software Full time

Dew Software, a pioneering software solutions company, is seeking an experienced Software Marketing Director to drive brand awareness and lead generation.

About Dew Software

We are passionate about helping businesses succeed through innovative technology. As a leader in the industry, we offer a dynamic work environment and opportunities for growth.

Job Summary

This role involves developing and executing comprehensive marketing strategies to promote our software solutions and services. The ideal candidate will have a proven track record of driving successful marketing campaigns and possess excellent leadership and collaboration skills.

About the Role

The Software Marketing Director will be responsible for:

  • Developing and implementing marketing strategies to promote our software solutions and services.
  • Creating and managing marketing campaigns across multiple channels, including digital advertising, social media, email marketing, and content marketing.
  • Collaborating with cross-functional teams to create compelling marketing materials and content.
  • Managing the company's online presence to ensure consistent branding and messaging.
  • Analyzing market trends and customer insights to identify new marketing opportunities.
  • Tracking and analyzing marketing performance metrics to evaluate campaign effectiveness.
Requirements

To be successful as a Software Marketing Director, you should have:

  • A Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience as a Marketing Manager, preferably in the software or technology industry.
  • Demonstrated track record of developing and executing successful marketing strategies and campaigns.
  • Strong knowledge of digital marketing channels and tactics.
  • Experience with marketing automation platforms and CRM systems.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
Compensation

The estimated salary for this role is $95,000 - $120,000 per year, depending on experience and qualifications.

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