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Dew Software Marketing Strategy Leader

1 month ago

Sydney, New South Wales, Australia Dew Software Full time
Job Description

We are seeking a seasoned Marketing Manager to spearhead our marketing efforts and drive business growth.

About Us:

Dew Software is a leading provider of innovative software solutions, dedicated to helping businesses succeed. Our dynamic team is passionate about delivering exceptional products and services that meet the evolving needs of our customers.

Job Summary:

The successful candidate will be responsible for developing and executing comprehensive marketing strategies to promote our software solutions and services. This includes creating and managing marketing campaigns across multiple channels, collaborating with cross-functional teams, and analyzing market trends to identify new opportunities.

Key Responsibilities:

  • Develop and Implement Marketing Strategies: Create and execute targeted marketing plans to drive brand awareness, lead generation, and customer engagement.
  • Campaign Management: Design, develop, and manage multi-channel marketing campaigns, including digital advertising, social media, email marketing, and content marketing.
  • Team Collaboration: Work closely with sales, product development, and other teams to create compelling marketing materials and content.
  • Market Analysis: Analyze market trends, customer insights, and competitor activity to identify new opportunities and target audiences.
  • Performance Tracking: Monitor and analyze marketing performance metrics to evaluate campaign effectiveness and make data-driven decisions.
  • Budget Management: Manage the marketing budget effectively, allocating resources to maximize ROI.

Requirements:

  • Education: Bachelor's degree in Marketing, Business, or a related field.
  • Experience: Proven experience as a Marketing Manager, preferably in the software or technology industry.
  • Skills: Strong knowledge of digital marketing channels and tactics, experience with marketing automation platforms and CRM systems, excellent written and verbal communication skills, and strong analytical and problem-solving abilities.
  • Salary: $120,000 - $150,000 per year.

What We Offer:

We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.