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Software Marketing Strategist

1 month ago

Sydney, New South Wales, Australia Dew Software Full time
Marketing Manager Role at Dew Software

Dew Software, a leading software solutions company, is seeking a skilled Marketing Manager to lead the development and execution of our marketing strategies. This is a unique opportunity to join a dynamic team and contribute to the growth of our business.

Estimated Salary: $85,000 - $110,000 per annum

About the Role

We are looking for a seasoned Marketing Manager with experience in developing and executing comprehensive marketing strategies to promote our software solutions and services. As the successful candidate, you will be responsible for creating and managing marketing campaigns across multiple channels, including digital advertising, social media, email marketing, and content marketing.

You will work closely with cross-functional teams, including sales and product development, to create compelling marketing materials and content. Your role will also involve managing the company's online presence, including the website and social media platforms, to ensure consistent branding and messaging.

The ideal candidate will have a proven track record of developing and executing successful marketing strategies and campaigns. You will be expected to analyze market trends and customer insights to identify new marketing opportunities and target audiences.

A key aspect of this role is your ability to manage multiple projects and prioritize effectively. You will be required to stay up-to-date with industry trends and best practices to ensure the company's marketing strategies remain competitive.

Key Responsibilities
  • Develop and implement comprehensive marketing strategies to promote our software solutions and services.
  • Create and manage marketing campaigns across multiple channels, including digital advertising, social media, email marketing, and content marketing.
  • Collaborate with cross-functional teams to create compelling marketing materials and content.
  • Manage the company's online presence, including the website and social media platforms, to ensure consistent branding and messaging.
  • Analyze market trends and customer insights to identify new marketing opportunities and target audiences.
  • Track and analyze marketing performance metrics to evaluate campaign effectiveness and make data-driven decisions.
Requirements

To be successful in this role, you will need to possess the following skills and qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience as a Marketing Manager, preferably in the software or technology industry.
  • Demonstrated track record of developing and executing successful marketing strategies and campaigns.
  • Strong knowledge of digital marketing channels and tactics.
  • Experience with marketing automation platforms and CRM systems.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.