Strategic Marketing Director

5 days ago

Sydney, New South Wales, Australia Dew Software Full time

Marketing Manager Role at Dew Software

Dew Software is an innovative software solutions provider dedicated to helping businesses thrive. As a dynamic and experienced marketing leader, you will play a pivotal role in driving brand awareness and lead generation through the development and execution of comprehensive marketing strategies.

Key Responsibilities
  • Develop and implement impactful marketing plans to promote our cutting-edge software solutions and services across multiple channels.
  • Create and manage targeted marketing campaigns, including digital advertising, social media, email marketing, and content marketing initiatives.
  • Collaborate with cross-functional teams, comprising sales and product development, to craft compelling marketing materials and content that resonate with our audience.
  • Maintain and enhance the company's online presence, including our website and social media platforms, to ensure consistent branding and messaging.
  • Analyze market trends and customer insights to identify new marketing opportunities and target audiences, ultimately driving business growth.
  • Evaluate campaign effectiveness by tracking and analyzing marketing performance metrics, informing data-driven decisions.
  • Manage the marketing budget and allocate resources efficiently to maximize ROI.
  • Stay abreast of industry trends and best practices to maintain a competitive edge in our marketing strategies.
  • Foster relationships with industry influencers and partners to expand our brand reach and collaboration opportunities.
  • Plan and coordinate engaging marketing events, such as webinars, conferences, and trade shows.
  • Oversee external agencies and vendors to ensure high-quality deliverables and effective collaboration.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience as a Marketing Manager, preferably in the software or technology industry.
  • Demonstrated track record of developing and executing successful marketing strategies and campaigns.
  • Strong knowledge of digital marketing channels and tactics.
  • Experience with marketing automation platforms and CRM systems.
  • Excellent written and verbal communication skills.
  • Strong analytical and problem-solving abilities.
  • Ability to manage multiple projects and prioritize effectively.
  • Team-oriented mindset with strong leadership and collaboration skills.
  • Highly creative and innovative mindset.
  • Ability to thrive in a fast-paced and dynamic environment.

Estimated Salary Range: $80,000 - $110,000 per annum, depending on qualifications and experience.

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