Regional Marketing Director
7 days ago
About Airwallex
Airwallex is a unified payments and financial platform that empowers businesses globally. Our proprietary infrastructure and software enable us to provide comprehensive solutions for business accounts, payments, spend management, and treasury. We're proud to have a team of over 1,500 innovators across 20+ offices worldwide.
Our platform is valued at US$5.6 billion and backed by top investors like Sequoia, Lone Pine, and Salesforce Ventures. We're driving the future of global payments and financial solutions.
About the Role
We're seeking a seasoned Director of Regional Marketing to develop a winning strategy for our ANZ market. As part of our ANZ leadership team, you'll drive demand generation across multiple channels, including digital, offline, events, and content. You'll lead our B2B Marketing function, responsible for building our brand, acquiring customers, and retaining existing ones.
Responsibilities
- Develop and execute a comprehensive B2B Marketing strategy for ANZ
- Lead a high-performing marketing team, championing continuous improvement and operational excellence
- Drive scalable demand generation campaigns to deliver user growth via performance marketing, SEO, influencers, and more
- Manage integrated marketing campaigns, including events, OOH advertising, and co-marketing with strategic partners
- Surface and champion customer insights to enrich our understanding of our target audience
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