Business Development Manager

5 days ago


North Geelong, Victoria, Australia Holiday Inn Full time
About the Role

This is an exciting opportunity to join the Holiday Inn team as a Business Development Manager, where you will play a key role in driving revenue growth and developing sales and marketing strategies to stay ahead of the competition.

Key Responsibilities
  • Market Research and Analysis

Support the Director of Sales and Marketing in conducting market research to identify target markets, analyzing competitors, and understanding the local business environment to ensure the hotel's product and services remain competitive.

Sales and Marketing Strategy Development

Contribute to the creation and development of sales and marketing strategies tailored to specific market segments, including pricing strategies, promotional campaigns, and sales tactics to attract customers.

Sales Plan Implementation and Performance Monitoring

Develop and implement sales plans to drive measurable incremental occupancy, increase average rates, and boost volume and food & beverage sales.

Client Relationship Management

Establish and maintain relationships with potential clients, corporate partners, event planners, and local businesses through networking and attending industry events to promote the hotel and generate leads.

Partnership Development

Identify and negotiate partnerships with relevant organizations, such as airlines, tour operators, and travel agencies to drive bookings and increase brand visibility.

Conference and Event Lead Sourcing and Conversion

Pursue opportunities to source and convert conference and event leads, and successfully shift business from the competition through active engagement with customers via face-to-face or voice conversations.

Business Plan Contribution

Provide input to the hotel's business plan and vision regarding market segments and accounts.

Performance Achievement

Achieve all personal and team sales goals to help maximize profitability.

Performance Monitoring and Reporting

Produce and review monthly reports to monitor performance.

Requirements
  • Education

Bachelor's degree in Marketing, Communications, Business/Hospitality Management, or a related field (preferred).

Experience

Minimum 2 years of experience in a sales capacity within Australasia with a proven track record of success.

Skills

Strong understanding of all aspects of new business hunting and strategies for key account management.

Skills

Excellent project management skills, with the ability to manage multiple projects and meet tight deadlines.

Skills

Strong analytical skills, with the ability to interpret data and make data-driven decisions.

Skills

Excellent communication, interpersonal, negotiation, and leadership skills.

Skills

Proactive approach to developing and maintaining strong relations with clients and stakeholders.

About Us

Holiday Inn is a global hospitality company that values diversity and inclusion. We are committed to providing equal employment opportunities to all applicants and employees without regard to their race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status, or any other characteristic protected by law.

We offer a wide range of benefits to our colleagues, including impressive accommodation, food & beverage discounts, on-site meals prepared by our Maestro Chefs, our PerkBox lifestyle and discount program, and a supportive Employee Assistance Program.



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