Content Marketing Strategist

3 days ago


Arndell Park, New South Wales, Australia Jaybro Full time
About Jaybro Group

Jaybro Group PTY LTD is a leading supplier to the infrastructure industry with over 25 years of experience. Our offices and warehouses throughout Australia and New Zealand provide customers with quality products, industry-leading service, and expert advice.

We're dedicated to delivering exceptional service to our customers and strive to exceed their expectations at every step. Our team operates with a sense of urgency, keeping things simple and results-driven. Above all, we value our customers, team, and community and are always looking for ways to make a positive impact.

Our commitment to employee development has resulted in a positive and inclusive work culture, leading to recognition as a Great Place to Work for four years running and ranking #5 in Australia's Best WorkplaceTM list 2024 (in the medium category). With a combination of industry-leading products and services, and a motivated and skilled team, Jaybro Group sets the standard in the infrastructure industry.Job Description

The Content Marketing Specialist will craft our content marketing strategy, including the production of promotional copy, email, website content, social media, blogs, and webinars. Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers, ideally in a B2B market.

As a content producer, you will work closely with the design, digital, and category teams to brief and execute on creative briefs. Ensuring content is on message, has a consistent tone of voice, and aligns to our overarching brand strategy. This role will become the scribe of Jaybro Group, delivering on a full breadth of copywriting tasks that ultimately position us as a trusted source of information in our key areas of expertise.

Responsibilities:

  • Develop a content strategy, including topic selection, talent sourcing, positioning, and content surrounding it
  • Collaborate with category, design, and digital teams to produce high-quality content
  • Create and execute briefs within the content calendar and ensure deadlines are met
  • Edit, proofread, and improve content
  • Optimize blog content considering SEO and Google Analytics
  • Facilitate and produce webinars for our specialized business units
  • Receive customer feedback and generate ideas to increase customer engagement


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