Digital Marketing Strategist

4 weeks ago


Parramatta Park, Queensland, Australia Costco Wholesale Full time

Job Summary

We are seeking a skilled Digital Marketing Specialist to contribute to the development and execution of our online marketing initiatives, across our E-Commerce channels. The ideal candidate will have a passion for E-Commerce and digital marketing, with a strong understanding of collaboratively sharing and working with a broader team to achieve excellent customer journeys and build a loyal member base within a competitive E-Commerce landscape.

Key Responsibilities

  • Assist in building digital marketing strategies that align with the overall business objectives
  • Conduct keyword research, SEO, and image optimization to enhance online presence
  • Produce SEO-optimised content that resonates with our audience
  • Manage the planning, execution, and distribution of E-Commerce promotional emails
  • Collaborate with designers and content specialists to improve the user experience
  • Execute day-to-day tactics to increase conversion rates and identify opportunities for improvement
  • Analyse and measure digital marketing campaigns using web analytics tools
  • Stay ahead of market trends to strengthen the brand and build awareness in the E-Commerce space

Requirements

  • Minimum 2-3 years of experience in a similar role, with a strong background in digital strategy and marketing concepts
  • Demonstrated E-Commerce enthusiast with proven experience in the B2C space
  • Experience with E-Commerce platforms and customer engagement platforms
  • Working knowledge of web analytics tools, such as Google Analytics
  • Skills and experiences in creative content, analytical and critical thinking, and excellent communication and interpersonal skills

Additional Requirements

  • Satisfactory Criminal record check


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