Digital Marketing Strategist
4 weeks ago
Job Summary
We are seeking a skilled Digital Marketing Specialist to contribute to the development and execution of our online marketing initiatives, across our E-Commerce channels. The ideal candidate will have a passion for E-Commerce and digital marketing, with a strong understanding of collaboratively sharing and working with a broader team to achieve excellent customer journeys and build a loyal member base within a competitive E-Commerce landscape.
Key Responsibilities
- Assist in building digital marketing strategies that align with the overall business objectives
- Conduct keyword research, SEO, and image optimization to enhance online presence
- Produce SEO-optimised content that resonates with our audience
- Manage the planning, execution, and distribution of E-Commerce promotional emails
- Collaborate with designers and content specialists to improve the user experience
- Execute day-to-day tactics to increase conversion rates and identify opportunities for improvement
- Analyse and measure digital marketing campaigns using web analytics tools
- Stay ahead of market trends to strengthen the brand and build awareness in the E-Commerce space
Requirements
- Minimum 2-3 years of experience in a similar role, with a strong background in digital strategy and marketing concepts
- Demonstrated E-Commerce enthusiast with proven experience in the B2C space
- Experience with E-Commerce platforms and customer engagement platforms
- Working knowledge of web analytics tools, such as Google Analytics
- Skills and experiences in creative content, analytical and critical thinking, and excellent communication and interpersonal skills
Additional Requirements
- Satisfactory Criminal record check
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