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Digital Marketing Strategist

1 month ago

Macquarie Park, Australia ShiftCare Full time

About ShiftCare:

We're a leading provider of innovative care management solutions for home care, disability, aged care, and healthcare providers. Our platform simplifies scheduling, client management, billing, and compliance, empowering care professionals to deliver exceptional care.

Key Responsibilities:

  • Content Strategy & Development:
    • Develop and brief up to 15 blog posts per month based on competitor analysis and SEO insights across three regions (Australia, US, and Canada).
    • Develop and brief topics for eBooks and white papers for our team of writers to execute.
    • Develop and maintain comparison landing pages targeting industry competitors.
    • Own backlink acquisition strategy, managing a budget of approx. $5000 p/m.
  • SEO Optimization:
    • Ensure the website is fully optimized for best practice SEO, including on-page and technical SEO.
    • Align website content strategically with target keywords, managing and updating the list of target keywords.
    • Conduct regular site audits to identify and fix SEO issues such as broken links, duplicate content, and site speed problems.
  • Keyword Research & Analysis:
    • Conduct comprehensive keyword research to inform content strategy and facilitate paid search campaign optimizations.
    • Monitor keyword rankings and adjust strategies to improve organic visibility.
  • Reporting & Analytics:
    • Own and manage SEO reporting for all three regions, providing insights and recommendations based on performance data.
    • Utilize tools like Google Analytics, Search Console, and SEO platforms to track and report on KPIs.
  • Collaboration:
    • Work closely with the Content, Design, and Development teams to implement SEO best practices.
    • Coordinate with the paid search team to align organic and paid strategies.
    • Implement new SEO strategies and tactics as appropriate.

Requirements:

  • Essential:
    • Minimum of 4 years of experience in SEO, preferably in a SaaS or technology environment.
    • Proven track record of improving organic search performance and driving growth.
    • Strong understanding of search engine algorithms and ranking methods.
    • Proficient in SEO tools such as SEMrush, Ahrefs, Moz, or similar.
    • Experience with web analytics tools (e.g., GA4).
    • Familiarity with content management systems (e.g., Statamic) and basic HTML/CSS knowledge.
    • Excellent analytical skills and data-driven mindset.
  • Desirable:
    • Experience in the disability, aged care, or healthcare sectors.
    • Knowledge of the NDIS industry.
    • Experience working across international markets.

Reporting Structure:

You will be reporting directly to the Head of Marketing and working closely with cross-functional teams to contribute significantly to our international growth strategy.