Digital Marketing Strategist

4 weeks ago

Macquarie Park, Australia ShiftCare Full time

About ShiftCare:

We're a leading provider of innovative care management solutions, transforming the way care professionals deliver exceptional care. Our platform simplifies scheduling, client management, billing, and compliance, empowering care providers to focus on what matters most.

Key Responsibilities:

  • Content Strategy & Development:
    • Develop and brief high-quality content, including blog posts, eBooks, and white papers, to engage our target audience and drive organic growth.
    • Conduct competitor analysis and SEO insights to inform content strategy and optimize our online presence.
    • Own backlink acquisition strategy, managing a budget to secure high-quality links and improve our domain authority.
  • SEO Optimization:
    • Ensure our website is fully optimized for best practice SEO, including on-page and technical SEO, to improve our search engine rankings and drive organic traffic.
    • Align website content strategically with target keywords, managing and updating the list of target keywords to stay ahead of the competition.
    • Conduct regular site audits to identify and fix SEO issues, ensuring our website is fast, secure, and user-friendly.
  • Keyword Research & Analysis:
    • Conduct comprehensive keyword research to inform content strategy and optimize our paid search campaigns.
    • Monitor keyword rankings and adjust strategies to improve our organic visibility and drive more qualified leads.
  • Reporting & Analytics:
    • Own and manage SEO reporting for all regions, providing insights and recommendations based on performance data to drive business growth.
    • Utilize tools like Google Analytics, Search Console, and SEO platforms to track and report on key performance indicators.
  • Collaboration:
    • Work closely with the Content, Design, and Development teams to implement SEO best practices and ensure a seamless user experience.
    • Coordinate with the paid search team to align organic and paid strategies, driving maximum ROI and business growth.

Requirements:

  • Essential:
    • Minimum of 4 years of experience in SEO, preferably in a SaaS or technology environment.
    • Proven track record of improving organic search performance and driving growth.
    • Strong understanding of search engine algorithms and ranking methods.
    • Proficient in SEO tools like SEMrush, Ahrefs, Moz, or similar.
    • Experience with web analytics tools (e.g., GA4).
    • Familiarity with content management systems (e.g., Statamic) and basic HTML/CSS knowledge.
    • Excellent analytical skills and data-driven mindset.
  • Desirable:
    • Experience in the disability, aged care, or healthcare sectors.
    • Knowledge of the NDIS industry.
    • Experience working across international markets.

Team & Reporting Structure:

You will be joining a close-knit Marketing team, working remotely and reporting directly to the Head of Marketing. This role offers the opportunity to collaborate with cross-functional teams and contribute significantly to our international growth strategy.

  • Digital Marketing Strategist

    5 days ago

    Macquarie Park, Australia Future You Full time

    Job Title: Digital Marketing StrategistEstimated Salary: $120,000 - $180,000 per year.Company OverviewFUTURE YOU is a dynamic organization that thrives on innovation and creativity. We're committed to helping our clients achieve their goals through strategic marketing initiatives.Salary & BenefitsWe offer an attractive compensation package including a base...

  • Senior Digital Marketing Strategist

    6 days ago

    Holland Park West, Queensland, Australia JRR Marketing Full time

    Unlock Your Potential as a Senior Digital Marketing StrategistWe're seeking an exceptional Digital Growth Specialist to join our team at JRR Marketing. This is an incredible opportunity to drive growth and success for our clients by leveraging your skills in digital marketing.About the Role:This role involves creating and implementing digital marketing...

  • Digital Solutions Strategist

    2 weeks ago

    Macquarie Park, Australia Schneider Electric Full time

    Experience a career that ignites your passion for digital transformation in the thriving city of Sydney. Schneider Electric, a global leader in sustainability and automation, is seeking an exceptional Digital Solutions Strategist to join its Digital Services team.About the RoleWe are looking for a seasoned professional with a proven track record in customer...

  • Digital Marketing Strategist

    6 days ago

    Albert Park, South Australia Accor Full time

    About AccorAccor is Australia's largest hotel network, boasting 50+ brands and 5100+ hotels across 110 countries. Our expansive network provides business and leisure travellers with a luxurious space to meet and rejuvenate.About the RoleThe estimated annual salary for this position is $80,000 - $110,000 AUD, depending on experience. As a Digital Marketing...

  • Digital Marketing Strategist

    2 weeks ago

    Marsden Park, Australia ASICS Full time

    OverviewAt ASICS, we are seeking a Digital Marketing Strategist to join our growing team. This is an exciting opportunity for a talented individual to contribute to the development and execution of loyalty programs that drive business results.About the RoleWe are looking for a highly motivated and experienced Digital Marketing Strategist to support the...

  • Digital Growth Strategist

    1 month ago

    Holland Park West, Queensland, Australia JRR Marketing Full time

    Unlock Your Potential as a Digital Growth Specialist at JRR MarketingAre you a digital marketing enthusiast looking for a challenging role that will push your skills to the next level? Do you thrive in a fast-paced environment where creativity and innovation are encouraged? Look no further than JRR Marketing, where we're passionate about empowering...

  • Senior Marketing Strategist

    3 weeks ago

    Macquarie Park, Australia Ecolab Full time

    About the Role:We are seeking a Senior Marketing Strategist to develop and implement innovative marketing plans that drive business growth in our Healthcare sector. As part of our dedicated marketing team, you will guide a talented group of professionals and build relationships with key industry stakeholders.Your Responsibilities:Develop and execute...

  • Digital Ecommerce Strategist

    11 hours ago

    Marsden Park, Australia ASICS Full time

    Unlock Your Potential as a Digital Ecommerce StrategistWe are seeking an experienced and innovative Digital Ecommerce Strategist to drive online growth for ASICS Australia.

  • Digital Marketing Strategist for Outdoor Adventures

    7 days ago

    Somerton Park, South Australia Regent RV Pty LTD Full time

    About Regent RV Pty LTD Regent RV Pty LTD is committed to crafting exceptional caravans that inspire people to explore the great outdoors. Our passionate team shares a love for adventure and is driven by a commitment to excellence. We're seeking a Digital Marketing Strategist who will be the voice of our brand across digital platforms, creating engaging...

  • Senior Digital Product Strategist

    6 days ago

    Macquarie Park, Australia ShiftCare Full time

    At ShiftCare, we're looking for a highly skilled Senior Digital Product Strategist to drive meaningful product enhancements and improvements. With a strong background in UX design, this role will play a pivotal part in ensuring our product maintains its competitive edge by providing a seamless and user-friendly experience.As an integral member of our team,...

  • Chief Brand and Marketing Strategist

    1 week ago

    Parramatta Park, Queensland, Australia Orchard Talent Group Full time

    Senior Leadership Position: Chief Brand and Marketing StrategistOrchard Talent Group is seeking a highly experienced and skilled professional to fill the role of Chief Brand and Marketing Strategist. This position will play a critical part in enhancing the organisation's brand and marketing strategy, driving competitive edge and market positioning.About the...

  • Digital Marketing Strategist

    4 weeks ago

    Parramatta Park, Queensland, Australia Costco Wholesale Full time

    Job SummaryWe are seeking a skilled Digital Marketing Specialist to contribute to the development and execution of our online marketing initiatives, across our E-Commerce channels. The ideal candidate will have a passion for E-Commerce and digital marketing, with a strong understanding of collaboratively sharing and working with a broader team to achieve...

  • Sales and Marketing Strategist

    2 weeks ago

    Macquarie Park, Australia ShiftCare Full time

    Looking for a new challenge in the rapidly growing health-tech industry? Look no further than ShiftCare We are an Australian scale-up health-tech SaaS provider specialising in the home healthcare space.We pride ourselves on having a product that is highly regarded and a brand that is well-established. If you're someone who thrives on challenges and wants to...

  • Digital Marketing Strategist

    7 days ago

    Parramatta Park, Queensland, Australia Catholic Schools Parramatta Diocese Full time

    Key ResponsibilitiesAs a Marketing Specialist, you will be responsible for developing and implementing marketing strategies to promote Catholic Schools Parramatta Diocese. Your key responsibilities will include:Developing and implementing marketing plans to achieve business objectivesProviding strategic marketing advice to the marketing teamCollaborating...

  • Senior Energy Marketing Strategist

    4 days ago

    Macquarie Park, Australia Schneider Electric Full time

    About the RoleWe are seeking a skilled Senior Energy Marketing Strategist to drive our eMobility and Microgrid offers in the Commercial & Industrial segments.Job DescriptionThe ideal candidate will have a strong understanding of the energy market, including market trends, competitors, and pricing. They will be responsible for developing and implementing...

  • Digital Marketing Specialist

    5 months ago

    Macquarie Park, Australia Catholic Healthcare Full time

    **Job Description**: **Digital Marketing Specialist** - Macquarie Park location, short walk from Metro Station - 7 Additional Leave days per year, salary packaging & WFH Options! - Purpose driven leading Aged Care Services Provider An exciting opportunity has become available with our dynamic and passionate marketing team for a Digital Marketing Specialist...

  • Digital Marketing Strategist

    4 weeks ago

    Macquarie Park, Australia Metcash Full time

    Unlock Your Career PotentialAre you a skilled Paid Media Specialist looking for a new challenge? Metcash is seeking a talented individual to lead and execute paid media campaigns on Meta and Google Ads, driving impactful digital results and aligning with business objectives.About the OpportunityAs a Paid Media Specialist, you will be responsible for leading...

  • Digital Marketing Strategist

    4 weeks ago

    Macquarie Park, Australia ShiftCare Full time

    About ShiftCare:We're a leading provider of innovative care management solutions, transforming the way home care, disability, aged care, and healthcare providers deliver exceptional care. Our platform simplifies scheduling, client management, billing, and compliance, empowering care professionals to excel.Key Responsibilities:Content Strategy &...

  • Digital Marketing Coordinator

    6 months ago

    Macquarie Park, Australia Dexus Full time

    Dexus (ASX: DXS) is a leading Australasian fully integrated real asset group, managing a high-quality Australasian real estate and infrastructure portfolio valued at $57.1 billion. We believe that the strength and quality of our relationships will always be central to our success and are deeply connected to our purpose: Unlock potential, create...

  • Marketing Campaign Strategist

    6 days ago

    Macquarie Park, Australia Catholic Healthcare Full time

    Job DescriptionCatholic Healthcare is a leading not-for-profit provider of residential aged care, home and community services, and retirement living across NSW and SE QLD. We are committed to promoting the dignity, life, and spirituality of older people through connected and inclusive communities.About the RoleWe are seeking an experienced Marketing Manager...