Digital Marketing Strategist

5 days ago

Macquarie Park, Australia ShiftCare Full time

About ShiftCare:

We're a leading provider of innovative care management solutions, transforming the way care professionals deliver exceptional care. Our platform simplifies scheduling, client management, billing, and compliance, empowering care providers to focus on what matters most.

Key Responsibilities:

  • Content Strategy & Development:
    • Develop and brief high-quality content, including blog posts, eBooks, and white papers, to engage our target audience and drive organic growth.
    • Conduct competitor analysis and SEO insights to inform content strategy and optimize our online presence.
    • Own backlink acquisition strategy, managing a budget to secure high-quality links and improve our domain authority.
  • SEO Optimization:
    • Ensure our website is fully optimized for best practice SEO, including on-page and technical SEO, to improve our search engine rankings and drive organic traffic.
    • Align website content strategically with target keywords, managing and updating the list of target keywords to stay ahead of the competition.
    • Conduct regular site audits to identify and fix SEO issues, ensuring our website is fast, secure, and user-friendly.
  • Keyword Research & Analysis:
    • Conduct comprehensive keyword research to inform content strategy and optimize our paid search campaigns.
    • Monitor keyword rankings and adjust strategies to improve our organic visibility and drive more qualified leads.
  • Reporting & Analytics:
    • Own and manage SEO reporting for all regions, providing insights and recommendations based on performance data to drive business growth.
    • Utilize tools like Google Analytics, Search Console, and SEO platforms to track and report on key performance indicators.
  • Collaboration:
    • Work closely with the Content, Design, and Development teams to implement SEO best practices and ensure a seamless user experience.
    • Coordinate with the paid search team to align organic and paid strategies, driving maximum ROI and business growth.

Requirements:

  • Essential:
    • Minimum of 4 years of experience in SEO, preferably in a SaaS or technology environment.
    • Proven track record of improving organic search performance and driving growth.
    • Strong understanding of search engine algorithms and ranking methods.
    • Proficient in SEO tools like SEMrush, Ahrefs, Moz, or similar.
    • Experience with web analytics tools (e.g., GA4).
    • Familiarity with content management systems (e.g., Statamic) and basic HTML/CSS knowledge.
    • Excellent analytical skills and data-driven mindset.
  • Desirable:
    • Experience in the disability, aged care, or healthcare sectors.
    • Knowledge of the NDIS industry.
    • Experience working across international markets.

Team & Reporting Structure:

You will be joining a close-knit Marketing team, working remotely and reporting directly to the Head of Marketing. This role offers the opportunity to collaborate with cross-functional teams and contribute significantly to our international growth strategy.

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