Digital Marketing Strategist

6 days ago


Macquarie Park, Australia ShiftCare Full time

About ShiftCare:

We're a leading provider of care management solutions, transforming the way care professionals deliver exceptional care. Our innovative platform simplifies scheduling, client management, billing, and compliance, empowering care providers to focus on what matters most.

Key Responsibilities:

  • Content Strategy & Development:
    • Develop and brief up to 15 blog posts per month based on competitor analysis and SEO insights across three regions (Australia, US, and Canada).
    • Own backlink acquisition strategy, managing a budget of approx. $5000 p/m.
  • SEO Optimization:
    • Ensure the website is fully optimized for best practice SEO, including on-page and technical SEO.
    • Align website content strategically with target keywords, managing and updating the list of target keywords.
  • Keyword Research & Analysis:
    • Conduct comprehensive keyword research to inform content strategy and facilitate paid search campaign optimisations.
  • Reporting & Analytics:
    • Own and manage SEO reporting for all three regions, providing insights and recommendations based on performance data.

Requirements:

  • Minimum of 4 years of experience in SEO, preferably in a SaaS or technology environment.
  • Proven track record of improving organic search performance and driving growth.
  • Strong understanding of search engine algorithms and ranking methods.

What We Offer:

You will be joining a close-knit Marketing team, working remotely and reporting directly to the Head of Marketing. This role offers the opportunity to collaborate with cross-functional teams and contribute significantly to our international growth strategy.



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