Marketing Lead

2 months ago

Cremorne, Australia UGG Full time

Part of the Accent Group portfolio of brands, we are pleased to be opening brand new stores for UGG Bold, provocative, and authentic, UGG is a purpose-driven brand for those who refuse to be defined by convention. We empower bold self-expression through provocative fashion and extreme comfort. We have evolved from a single, iconic silhouette to a global lifestyle brand with far-reaching influence on culture, fashion, and design.
Why work at Accent Group?
- Generous Team Member Discounts off all Accent Group brands
- Access to discounted Gym Memberships & Healthcare
- Access to our Supportive Employee Assistance Program
- Paid Parental Leave and many more

**About the Role**:
We have an exciting full-time role available for a Marketing Lead to join our UGG team in Waterloo Sydney, NSW Reporting to the Head of Marketing - APD Brands, you will be responsible for the Marketing of UGG across AU and NZ. This includes managing the ideation, development and execution of UGG Marketing in AU and AZ across all channels. You will be working cross functionally across the business - including Digital, eCommerce, CRM, Retail, Planning & Wholesale.
**Your key responsibilities will include**:
BRAND
- Work closely with the Head of Marketing - APD Brands on execution of the AU and NZ GTM strategy for UGG.
- Provide creative guidance and direction for all content produced internally (i.e. global brand guidelines, usage rights, logo placements, typography, image style, etc.)
- Create, update and deliver localised brand presentations for review by UGG parent company, Deckers.
- Ensure compliance and quality control of creative material to all Brand elements including corporate and visual identity and brand value proposition.
- Execute on the agreed global GTM strategy across digital and retail channels.
- Work closely with our external influencer agency on our always-on organic seeding program.
- Co-op campaign coordination and development with external wholesale partners.
- Provide marketing support for wholesale and retail partners.

SOCIAL MEDIA
- Plan, manage and post all social and influencer content in line with the GTM strategy.
- Management of the localised UGG Instagram & WeChat channel strategies.
- Deliver on predetermined Instagram follower growth KPIs across Instagram & WeChat.
- Plan all social content in line with both the global and localised marketing calendars.

RETAIL
- Execute VM in line with global brand directives to ensure consistent messaging across all stores.
- Develop best practice in VM/POS for UGG retail in line with the global visual experience requirements.
- Develop assets and activations for new store openings, product launches/callouts and any deliver on any adhoc requests
- Execute and distribute retail directives for POS marketing across the UGG retail store network.

DIGITAL
- Briefing and creation of content for organic and paid media channels (Meta, organic social, china social, EDMs and web assets).
- Collaborate on paid campaigns across Meta, Google & Affiliate channels with our internal performance marketing teams.
- Manage the day-to-day communication with our external Chinese Social Agency across WeChat, Little Red Book and Weibo.
- Work closely with the CRM team on delivering campaign focused EDMs in line with GTM strategy.

**To be successful you will have the following**:

- 5+ years in a Marketing or Marketing-related role
- Exposure in a previous global brand marketing position strongly considered
- Tertiary qualification in Marketing or Marketing-related a plus
- Excellent verbal and written communication skills
- Knowledge of layouts, graphic fundamentals & photography
- Basic knowledge of Photoshop, Illustrator and InDesign
- Ability to work well under pressure and meet strict deadlines
- Understanding of all different design output requirements across digital and print.
- A positive can-do attitude, hands-on and responsive approach
- Ability to prioritize and meet deadlines
- Ability to work well independently and as part of team
- Project management experience highly regarded
- Marketing, business degree/diploma preferable.

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.

  • CRM Marketing Lead

    5 months ago

    Cremorne, Australia Reece Group Full time

    CRM Marketing Lead **About Reece** You probably know Reece as Australia’s largest supplier of plumbing and bathroom products. But we are much more than that. We are a leading Australian distributor of trade products to residential, commercial and infrastructure customers. We’re an ASX listed company with more than 800 branches and 9,000 employees...

  • Marketing Director

    5 days ago

    Cremorne, Australia Accent Group Limited Full time

    About the Role:We are seeking a highly skilled and experienced Head of Marketing to lead our Platypus brand across Australia and New Zealand. The successful candidate will be responsible for developing and executing the marketing strategy, managing the marketing team, and driving brand health.Key Responsibilities:Develop and execute the marketing strategy...

  • Merchandise Lead VANS ANZ

    1 week ago

    Cremorne, Australia Accent Group Full time

    About the RoleThe Merchandise Lead VANS ANZ is responsible for driving the next period of growth for the world's leading skate brand in the Australia and New Zealand market.The ideal candidate will have a strong understanding of local and global market consumer trends, and be able to build profitable and consumer-right assortments for the market.Key...

  • Marketing Manager

    5 months ago

    Cremorne, Australia Online Education Services Full time

    **About Online Education Services (OES)** OES is made up of extraordinary people. Passionate, self-starters who get excited when they’re challenged to solve problems. Our vision is to be the world’s most impactful enabler of online education. We create, develop and enable immersive learning experiences in partnership with universities all around the...

  • Marketing Director

    3 weeks ago

    Cremorne, Victoria, Australia Accent Group Limited Full time

    About the Role:We are seeking a highly experienced and skilled Marketing Director to lead our Platypus marketing team in Australia and New Zealand. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and brand awareness.Your Key Responsibilities:Develop...

  • Lifecycle Marketing Strategist

    4 weeks ago

    Cremorne, Victoria, Australia MARS Recruitment Full time

    About the RoleThis is a 12-month contract opportunity to join a passionate and energetic team at MARS Recruitment.We are seeking a skilled Lifecycle Marketing Lead to develop and execute personalized marketing strategies that drive lead conversion and retention.The successful candidate will work closely with the Marketing Automation Manager and key...

  • Chief Marketing Officer

    4 weeks ago

    Cremorne, Victoria, Australia Accent Group Limited Full time

    About the Role:We are seeking a highly skilled and experienced Head of Marketing to lead our Platypus Marketing team in Australia and New Zealand. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and brand awareness.Your Key Responsibilities:Develop and...

  • Chief Marketing Officer

    4 weeks ago

    Cremorne, Victoria, Australia Accent Group Limited Full time

    About the Role:We are seeking a highly skilled and experienced Head of Marketing to lead our Platypus Marketing team in Australia and New Zealand. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and brand awareness.Your Key Responsibilities:Develop and...

  • Marketing Director

    2 weeks ago

    Cremorne, Australia Accent Group Limited Full time

    About the Role:We are seeking a highly skilled and experienced Marketing Director to lead our Platypus marketing team. Reporting to the General Manager of Platypus, you will be responsible for developing and executing the marketing strategy for Platypus across Australia and New Zealand.Your Key Responsibilities:Develop and execute the marketing strategy for...

  • Chief Marketing Officer

    4 weeks ago

    Cremorne, Victoria, Australia Accent Group Limited Full time

    About the Role:We are seeking a highly skilled and experienced Head of Marketing to lead our Platypus Marketing team in Australia and New Zealand. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth and brand awareness.Your Key Responsibilities:Develop and...

  • Lifecycle Marketing Strategist

    3 weeks ago

    Cremorne, Victoria, Australia MARS Recruitment Full time

    About the RoleThis is a 12-month contract opportunity to lead the development of personalized customer experiences and nurture relationships that drive lead conversion and retention.The successful candidate will work closely with key stakeholders to develop strategies for new journeys and optimize existing ones, leveraging insights and input from across the...

  • Lifecycle Marketing Strategist

    2 weeks ago

    Cremorne, Australia MARS Recruitment Full time

    This role is for a 12-month contract. As a Lifecycle Marketing Strategist, you will be responsible for developing personalized engagement and nurturing relationships that increase lead conversion and retention.Foster strategic partnerships with key stakeholders across the business to gather insights and input for new journey development and optimization.The...

  • Head of Marketing

    4 months ago

    Cremorne, Australia Accent Group Limited Full time

    About the Role: We have an exciting opportunity to Lead the Platypus Marketing team as the Head of Marketing-Platypus.  Reporting to the  General Manager of Platypus , you will be leading a team of 4 who look after, Brand & Content across Australia and New Zealand. This is an exciting position where you will be the custodian of an iconic Australia...

  • Marketing Manager

    3 weeks ago

    Cremorne, Victoria, Australia Skechers Full time

    About the RoleWe are seeking a highly skilled Marketing Manager to lead our retail marketing efforts across Australia and New Zealand. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns that drive sales and brand awareness.Key ResponsibilitiesCollaborate with internal stakeholders to develop and...

  • Retail Marketing Manager

    2 weeks ago

    Cremorne, Australia Accent Group Full time

    About the Role:The Accent Group is seeking a skilled Retail Marketing Manager to lead and execute Skechers marketing objectives for +190 Skechers Retail and online stores across Australia and New Zealand.Key Responsibilities:Collaborate with internal stakeholders to develop, plan, and execute Skechers campaigns and graphic updates for retail stores and...

  • Digital Marketing Strategist

    2 days ago

    Cremorne, Australia Accent Group Limited Full time

    About the Role:We are seeking a skilled Performance Marketing Manager to join our Digital team at Accent Group Limited.The Performance Marketing Manager will be responsible for planning, building, and optimising all performance & affiliates marketing campaigns across our large portfolio of brands.Key responsibilities include:Developing and delivering a...

  • Retail Marketing Manager

    1 month ago

    Cremorne, Victoria, Australia Skechers Full time

    About the RoleWe are seeking a highly skilled Retail Marketing Manager to join our team at Skechers. As a key member of our marketing team, you will be responsible for leading and executing marketing objectives for our retail stores across Australia and New Zealand.Key ResponsibilitiesDevelop and execute marketing campaigns and graphic updates for retail...

  • Retail Marketing Manager

    3 weeks ago

    Cremorne, Victoria, Australia Skechers Full time

    About the RoleWe are seeking a highly skilled Retail Marketing Manager to join our team at Skechers. As a key member of our marketing team, you will be responsible for leading and executing marketing objectives for our retail stores across Australia and New Zealand.Key ResponsibilitiesDevelop and execute marketing campaigns and graphic updates for retail...

  • Retail Marketing Manager

    1 month ago

    Cremorne, Victoria, Australia Accent Group Full time

    About the RoleWe are seeking a highly skilled Retail Marketing Manager to join our team at Accent Group Limited. As a key member of our marketing team, you will be responsible for leading and executing Skechers marketing objectives for our retail stores across Australia and New Zealand.Key ResponsibilitiesDevelop and execute marketing campaigns and graphic...

  • Retail Marketing Manager

    2 weeks ago

    Cremorne, Australia Accent Group Full time

    About the RoleWe are seeking a highly skilled Retail Marketing Manager to join our team at Accent Group Limited. As a key member of our marketing team, you will be responsible for leading and executing Skechers marketing objectives for our retail and online stores across Australia and New Zealand.Key ResponsibilitiesDevelop, plan, and execute Skechers...