Digital Marketing Lead

Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 750+ stores, 35 brands and 40 online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Pivot, Timberland, Stylerunner, Palladium, Stance, Saucony, & Nude Lucy

**About the role**:
We have an exciting role available for a Digital Marketing Lead to join our growing Digital Marketing team. Reporting to the Digital Marketing Manager your responsibilities will include working closely with the creative team, divisional marketing & ecommerce teams and the customer insights team. The Digital Marketing Lead is responsible for supporting the successful delivery, implementation and post analysis of digital marketing campaigns.

**Your key responsibilities will include**:

- Build, implement and optimize campaigns across digital marketing channels including but not limited to Meta, Tik Tok, Pinterest, YouTube, & Display in line with the digital marketing strategy and plans.
- Be a thought provider and contribute to divisional digital marketing strategies with the Digital Marketing Manager.
- Work with Digital Co-Ordinator to coordinate assets from brand divisional teams when required. Including Co-op, brand campaign & key promotions (e.g. Sale events, Back to School)
- Support the Digital Marketing Manager and PM resource on any SEM, affiliates or partnership requirements.
- Ensure campaigns are regularly reviewed in-flight and changes are effectively made and communicated to ensure we are meeting key KPI’s and objectives.
- Work with key stakeholders across various departments to set up kick-off briefing, planning, and check-in meetings to discuss new and ongoing projects and ensure regular schedule updates are distributed.
- Support the broader Digital Marketing team in ad hoc digital marketing activities and initiatives across paid channels as needed.
- Maintain excellent working relationships with Marketing, eCommerce and Creative Teams.
- Invoice, reporting and admin support for the division.
- Be a thought provider and contribute to divisional digital marketing strategies with the Digital Marketing Manager.
- Work with Digital Co-Ordinator to coordinate assets from brand divisional teams when required. Including Co-op, brand campaign & key promotions (e.g. Sale events, Back to School)
- Support the Digital Marketing Manager and PM resource on any SEM, affiliates or partnership requirements.
- Ensure campaigns are regularly reviewed in-flight and changes are effectively made and communicated to ensure we are meeting key KPI’s and objectives.
- Work with key stakeholders across various departments to set up kick-off briefing, planning, and check-in meetings to discuss new and ongoing projects and ensure regular schedule updates are distributed.
- Support the broader Digital Marketing team in ad hoc digital marketing activities and initiatives across paid channels as needed.
- Maintain excellent working relationships with Marketing, ecommerce and Creative Teams.

**To succeed in this role, you will need to have**:

- Demonstrated relevant experience in digital marketing, ecommerce or marketing management
- Understanding of the eCommerce environment and ways to optimize the online customer experience
- Experience in using Meta ads manager and/or equivalent ad platforms
- Degree or equivalent qualification (Business, Retail or Marketing is preferred)
- Previous experience in Digital Marketing preferred either in house or with agency
- Ability to work in fast paced and creative environment with a good understanding of how to manage competing deadlines
- Effective time management skills & meticulous attention to detail
- Excellent stakeholder management skills
- Affiliation with Accent Group Core values and a “Make It Happen” attitude

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves.The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.