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Marketing Lead

3 weeks ago

Cremorne, Australia Accent Group Full time

**About us**:
Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 700+ stores, 33 brands and over 35 online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Pivot, Timberland, Stylerunner, Palladium, Stance, Saucony, EXIE & 4Workers

**About the role**:
We have a fantastic role available within our Distributed Brands Division to join us as our Marketing Lead for CAT, Herschel & Stance. With the support and direction from the Head of Marketing, you will be responsible for the execution of the three brand’s go-to-market strategy for product launches and product campaigns for both retail and digital. You will play a vital role and be an ambassador for retail, conceptualize and execute all in-store events and campaigns, improve team engagement, ensure strong sell-through for all product launches and to develop strong relationships with all external brand partners. In this cross-functional role you will work with and support retail, buying and e-commerce teams and be the lead for all product and trade campaigns.

**Your key responsibilities will include**:

- Monthly campaign build including creative and execution
- Digital Marketing briefs and Local PR
- Local Wholesale VM/POP and Showroom/office VM/POP
- Working with influencers and brands on partnerships
- Activations & Events
- Invoices & Budgets
- Management of production for content shoots
- Weekly reporting on social metrics
- Communicating all retail campaign updates to relevant Retail teams within appropriate timelines
- Supporting broader marketing activations within the department
- Managing brand owned spaces in all current and upcoming CAT doors and reporting updates to Head of Marketing
- Liaising with and managing existing (and new) relationships with shopping centre marketing contacts and teams
- Creating monthly retail POP packs
- Briefing retail assets to printers
- Support national retail manager with in-store signage
- Monthly retail/store directives
- Creating graphics brief for monthly retail windows
- Creating Distro list for monthly campaigns
- New store opening POS, imagery and activations
- Creating monthly media kit
- Ongoing marketing support to account managers
- Coordinating POS of key campaigns and launches with wholesale account

**To succeed in this role, you will need to have**:

- Minimum 2 years’ experience within Marketing
- Experience using Microsoft Suite, particularly Excel, intermediate level and PowerPoint.
- Degree qualified in Business or Marketing
- Demonstrates strong verbal and written communication skills
- Thrives in a fast-paced, deadline-driven environment
- Excellent time management skills and can handle multiple projects simultaneously
- Detail orientated with an analytical mindset
- Affiliation with Accent Group Core values and “Make It Happen” attitude.

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.

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