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Marketing Strategy Lead

1 month ago

Melbourne, Victoria, Australia DuPont Sustainable Solutions Full time
About Us

At DuPont Sustainable Solutions, we're not just a consulting firm – we're change makers. Our passion lies in empowering organizations to craft resilient and sustainable business models, guiding them through transformative changes in safety, risk, and resilience, as well as their energy transition. We take the complex world of risk and sustainability and translate it into actionable roadmaps that work with our clients' businesses.

We implement these plans by working side-by-side with our clients, delivering real, tangible results. Our services fall into three core areas: operational risk management, operational excellence, and sustainability – each bolstered by learning, development, and culture change solutions, as well as digital technologies. Teams around the globe work with clients in metals and mining, chemicals, oil and gas, power and utilities, agriculture, food and beverage, industrial and manufacturing, and private equity.

Job Description

We're seeking an experienced Marketing Strategy Lead to support the business in Australia and New Zealand. As a key member of our team, you'll play a pivotal role in developing and leading the implementation of marketing strategies that enhance our brand presence, engage our target markets, and drive business growth in the ANZ region.

Main Responsibilities
  1. Develop and execute tailored go-to-market strategies in close collaboration with ANZ business stakeholders, ensuring seamless execution of the marketing plan.
  2. Align local marketing plans with global priorities through collaboration with regional and global marketing teams.
  3. Understand ANZ market trends, opportunities, and competitive landscapes to sharpen marketing strategies for respective target markets.
Campaign Management
  1. Plan, execute, and manage integrated marketing campaigns across various channels, including digital, social media, email, and events.
  2. Monitor and analyze campaign performance, providing insights and recommendations for optimization.
Thought Leadership and Content Creation
  1. Develop local content strategies in close collaboration with local business unit leads and the AP Marketing Lead.
  2. Facilitate profiling of key thought leaders and help shape their personal branding as industry subject matter experts.
  3. Identify and organize effective participation in industry events, trade shows, and conferences to promote the dss+ brand and insights.
  4. Develop compelling and engaging content for various marketing materials, including case studies, points of view, and social media posts.
  5. Ensure all content aligns with the dss+ brand voice and messaging.
Salary

The estimated annual salary for this position is between $80,000 - $120,000 AUD, depending on experience and qualifications.

Benefits
  • A fast-paced, outcome-focused work environment.
  • The opportunity to work with technical operations executives, experienced line managers, and qualified coaches who share a problem-solving mindset and a passion for what they do.
  • An inclusive culture where everyone contributes, has the chance to develop, and display their talents in solving challenging client problems.