Marketing Leisure Lead

2 weeks ago

Melbourne, Australia Whitehorse City Council Full time

**Part-time opportunity (3 days a week - 11 month parental leave position)**:

- **Flexible working conditions**:

- **Lead strategic marketing and communications for Aqualink, Sportlink and Nunawading Community Hub**:

- **Opportunity to be creative and innovative**

At Whitehorse City Council, community is at the heart of everything we do. To stay ahead of and best respond to the evolving changes and needs of the community, the organisation is undertaking an exciting journey that will transform ways of working and will empower employees to be innovative and constantly striving towards providing excellent customer experience at all times. The five pillars of our transformation focus on:

- Excellent Customer Experience and Service Delivery
- Great Organisational Culture
- Innovation and Continuous Improvement
- Good Governance and Integrity Long Term Financial Sustainability

**The role**:
A rare opportunity for a part-time position that offers creativity, diversity and challenges. You will lead all marketing and communications for Aqualink, Sportlink and the Nunawading Community Hub (The Hub).

You will based out of Nunawading Civic Centre and sit in the Strategic Marketing and Communications (SMC) Department. However, you will work very closely with the leisure teams.

The primary focus of the role is to support Aqualink. You will work in partnership with the membership team to make decisions and implement initiatives. In particular, acquisition and retention of members is the core element of the position.

In an exciting year ahead, you will have the Paris Olympics, at least two major acquisition campaigns and two minor campaigns. In addition there will be various retention activities where you will have the opportunity to demonstrate your innovation. There will be room and stadium hire projects where you can make a big difference. You will also be responsible for the over-arching Leisure Marketing and Communications Plan for the year ahead.

Your proven leadership skills will be a valuable asset. This is a leadership position within the SMC department. Currently this role has one direct report working in a full-time capacity. There is currently a service review and this may change. In addition, you will provide leadership and guidance to the teams at Aqualink, Sportlink and The Hub.

**About you**:

- Have significant experience in strategic marketing and communications.
- Understand how to achieve outstanding campaign results with proven examples.
- Have experience in creating and rolling out marketing/communications plans.
- Have a passion for health and fitness and making a difference for the community. Bring energy, positivity and fun to the role

**Key Responsibilities**:

- Lead the marketing and communications planning for Aqualink, Sportlink and The Hub. This includes the development of both an over-arching plan and detailed campaign plans.
- Work in partnership with the leisure teams to develop marketing and communications activities. Provide strategic advice and direction, leading leisure marketing meetings.
- The primary focus of the role is on Aqualink membership. This includes both acquisition of new members and retaining current members.
- Ensure brand guidelines are followed. Develop and maintain strong branding with a consistent look and feel throughout the community.
- Oversee communications projects and activities for leisure.
- Coordinate digital marketing strategies and rollout.
- Lead campaign planning and management. Monitor campaign rollout and evaluation.
- Provide day to day management of the Leisure Marketing and Communications Officer.
- Write reports for the Manager of Strategic Marketing and Communications as required.
- Maintain a commercial mindset, helping to achieve strong outcomes for our leisure facilities. Work collaboratively across the Strategic Marketing and Communications Department.

**In return, we will offer**:
**The ability to make a difference - **Working at Whitehorse City Council you contribute to making a real difference in the lives of the community and those that live, learn, work or visit Whitehorse. Every day you really will see how the work you're involved in benefits the diverse community.

**Great working conditions **- a professional environment, friendly and supportive teams and a flexibility program that promotes employee work life balance.

**An extensive Health and Wellbeing offering **- Employee assistance program, private health insurance benefits, health checks (skin, hearing and vaccinations), discounted gym membership and facilities (e.g. Theatre, Arts, Leisure) and an active health and wellness program (e.g. stretching, healthy eating demonstrations and health challenges.

**Transformation**:

- We are in a time of transformation to stay ahead of the evolving changes and needs of our community. Together, we are on an exciting journey to empower all of our employees to be innovative, and constantly strive towards continuous improvement.

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