Marketing Strategy Lead

1 month ago

Melbourne, Victoria, Australia SDAH Saputo Dairy Australia (Holdings) Full time

Saputo Dairy Australia (Holdings) offers an exciting opportunity for a Marketing Strategy Lead to join our team.

The successful candidate will be responsible for planning and executing all aspects of the marketing mix across food services, route, and export categories. This includes working closely with brand leads to contribute to the channel-wide strategic direction and execute initiatives to deliver channel profit and growth objectives.

This is an excellent time to join our business as we continue to grow and expand our market presence. As a Marketing Strategy Lead, you will play a key role in leading cross-functional strategic brand planning, portfolio management, new product development & product renovation projects, pricing strategy, P&L delivery, performance analysis, and brand communication.

Key Responsibilities:

  • Strategic Brand Planning: Develop and execute actionable plans to achieve growth goals based on a deep understanding of the food service market.
  • Channel & Customer Development: Translate brand objectives into clear channel and customer goals, working closely with account and category teams to develop tailored plans.
  • Portfolio Management: Oversee product innovation and renovation projects, ensuring alignment with brand strategy and market needs.
  • Performance Analysis: Conduct ongoing performance reporting and metric analysis to inform strategic decisions.
  • Brand Communication: Develop and implement integrated marketing campaigns that resonate with our target audience and strengthen brand equity.
  • Commercial Management: Monitor and optimize commercial performance, including pricing strategies and budget management.

What We're Looking For:

  • Qualifications: A tertiary or postgraduate qualification in Commerce, Marketing, Trade, or Channel Marketing.
  • Experience: Ideally 3 to 5 years in the FMCG or Food Service industry, with a proven track record in brand management and project delivery.
  • Skills: Strong analytical and commercial acumen, exceptional communication skills, and the ability to work autonomously with a proactive mindset.
  • Strong communication and interpersonal skills, with the ability to work effectively across all levels of the organization.

We offer:

  • A competitive salary package estimated at AU$85,000 - AU$110,000 per annum.
  • Learning and development opportunities with the ability to grow in your own way.
  • Flexible working options where operationally achievable.
  • Access to our Employee Share Ownership program.

About Saputo Dairy Australia (Holdings):

We are a leading dairy processor in Australia, producing, marketing, and distributing a variety of products, with a portfolio of well-loved brands such as Devondale, Liddells, CHEER, Mersey Valley, and Tasmanian Heritage. Our people bring these popular brands to life while servicing our farming communities and through our AG Warehouse network.

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