Lifecycle Marketing Manager

6 months ago

Melbourne, Australia Wesfarmers OneDigital Full time

Are you interested in joining the dream team at Wesfarmers OneDigital?

Good call. We’re an exciting new digital enterprise with big ideas, supporting some of Australia’s most trusted and iconic brands focussed on making lives better for people all around Australia. We’re well on our way towards bringing the best of digital and data possibilities together to create more personalised shopping experiences for customers across our retail brands.

We’re continuing to bring the best talent and skills under one roof, working together and across disciplines to build amazing experiences for our customers. We continuously feed off each other’s insights, talents and capabilities, because we are a business that thrives on open collaboration and a shared vision of positive, fun and rewarding experiences.

**The Opportunity**

As a Lifecycle Marketing Manager, you will be responsible for developing and implementing strategies to engage customers throughout their journey with OnePass, from acquisition to retention and win back. Leveraging your expertise in the Braze platform, you will create personalized and targeted communications that drive customer loyalty and lifetime value.

**What you’ll be doing**
- Lifecycle Strategy Development: Develop comprehensive lifecycle marketing strategies encompassing customer acquisition, onboarding, engagement, retention, and win-back initiatives.
- Segmentation and Targeting: Utilize advanced segmentation capabilities to identify and target key audience segments with personalized messaging and offers.
- Content Creation: Collaborate with cross-functional teams to develop compelling and relevant content for lifecycle marketing campaigns, ensuring alignment with brand messaging and positioning.
- Automation and Optimization: Implement marketing automation workflows and triggers within Braze to deliver timely and relevant communications to customers based on their behaviour and lifecycle stage.
- Analytics and Reporting: Monitor campaign performance and customer metrics within Braze, analyse data to identify trends and opportunities, and provide actionable insights to optimize lifecycle marketing efforts.
- Commercial analysis and optimisation: Develop, execute and measure with clear commercial outcomes.
- Braze Platform Management: Assist with the administration and best practice of the Braze platform, managing user access, configurations, and integrations with other systems as needed.
- Cross-functional Collaboration: Work closely with product, sales, customer support, and other teams to ensure alignment of lifecycle marketing initiatives with overall business goals and objectives.

**What you'll bring to the table**
- Bachelor's degree in Marketing, Business, or related field; Master's degree is a plus.
- 8+ years of experience in marketing, with a focus on lifecycle marketing, CRM, or retention marketing.
- Expertise in using the Braze platform or similar for lifecycle marketing campaigns, including segmentation, automation, and analytics.
- Strong understanding of customer lifecycle stages and experience developing and implementing lifecycle marketing strategies.
- Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels.
- Results-oriented and commercial mindset with a track record of driving measurable improvements in customer engagement and retention metrics.
- Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously

**Why OneDigital?**

Working in a community of industry-leading innovators with a diverse and deep set of skills and experience, you will learn, collaborate, and co-create to achieve great things.
- You’ll have ownership of your role, which will allow you to find the right balance between stretch and sustainability, work, and life.
- Culture of comradery and collaboration - OneTeam
- Plus, all the tools and learning you need, the tone is set for you to shine and succeed.
- We know that diversity fosters greater innovation and better customer connection, so we strive to create a team where everyone feels like they belong. We support diversity, inclusion and we are a gender-neutral organisation. We celebrate individuals at their core, so they shine to their best.

**Team Benefits** - just to name a few

To support you at work, what you value in life and in the community, our team member benefits include:

- Access to the latest technologies
- An annual budget for your learning and development (this includes learning of your choice, certifications and more)
- Extended parental leave (16 weeks for primary carers), and paid volunteer days
- Flexible working - we balance working together with working flexibly
- People-focussed culture that celebrates achievements big and small
- Oh, and did I mention paid subscriptions and discount cards.

**Next steps

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