Marketing & Content Lead

1 week ago

Glen Iris, Victoria, Australia Hearth (NDIS Registered Provider) Full time $60,000 - $90,000 per year

About Hearth
Hearth is a registered NDIS and TAC disability support provider, committed to driving meaningful change in the sector. We deliver innovative services and create nurturing environments that improve the quality of life for people with disability. At Hearth, we pride ourselves on fostering a culture of care, development, and mutual respect – for our participants, our support workers, and our team.

The Opportunity
We're seeking a passionate, creative, and strategic Marketing and Content Lead to join our team in Glen Iris. In this newly created full-time role, you'll lead content creation, social media management, and marketing strategy to amplify our brand, recruit exceptional talent, and connect with participants and stakeholders across Victoria.

What You'll Do

  • Content creation – generate compelling content and campaigns for our website, social media (Facebook, Instagram, LinkedIn), email, Brevity, Bamboo, and beyond
  • Marketing strategy – execute campaigns supporting our Hearth Home Solution, Supported Independent Living (SIL), and employee value proposition
  • Social media management – own and drive our brand presence and engagement across platforms
  • Website oversight – maintain website content and SEO to ensure accuracy and alignment with brand messaging
  • Recruitment marketing – tell our story to attract Allied Health professionals, Support Workers, Relationship Managers, and Head Office roles
  • Event coordination – manage Hearth's presence at public events, forums, and expos, amplifying our impact and reach
  • Stakeholder engagement – build relationships with external media and community partners to grow brand recognition
  • Performance tracking – analyse campaign performance and SEO data to continuously optimise our strategy

Requirements
About you:

  • Tertiary qualification in Media or Marketing
  • 3-4 years' experience as a self-starting marketer who is also hands-on with content creation
  • Excellent written and verbal communication skills, with an ability to translate complex information into meaningful content
  • Proficient with Canva, Adobe Suite, and social media scheduling/SEO tools (e.g. Meta Suite Ad Manager, Google Ads, WordPress)
  • Strategic thinker with strong analytical skills and attention to detail
  • Relationship management skills to engage internal and external stakeholders
  • Passionate about working in the disability sector and contributing to meaningful outcomes

Other Essential Requirements

  • Working With Children Check (Employee)
  • NDIS Screening Check
  • Australian work rights

Benefits

  • Contribute to an innovative organisation making real impact
  • Work in a collaborative, supportive, and caring team environment
  • Access ongoing professional development and training
  • Flexible, purpose-driven work where your creativity is valued

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