Marketing Specialist
12 hours ago
Company Overview
Since 2007, Buildmart Australia, part of JASPER (GROUP) PTY LTD, has grown to become one of Australia's leading importers and distributors of high-quality natural stone and tiles. We are a one-stop shop for building and landscaping products, offering an extensive range of premium materials at competitive prices. Our commitment to quality, innovation, and customer satisfaction has made us a trusted name in the construction and renovation industry.
Position Overview
We are seeking an experienced and creative Marketing Specialist to join our growing team. The ideal candidate will play a key role in developing and implementing marketing strategies to strengthen Buildmart's brand presence, increase customer engagement, and support sales growth across Australia.
Key Responsibilities
- Develop, implement, and monitor digital and traditional marketing campaigns to promote products and enhance brand visibility.
- Manage online marketing activities, including SEO, SEM, social media, EDMs, and Google Ads.
- Create engaging content for social media platforms, website updates, newsletters, and promotional materials.
- Conduct market research and competitor analysis to identify new opportunities and trends.
- Coordinate marketing activities with sales and operations teams to ensure consistency in messaging and branding.
- Analyse marketing performance data to evaluate ROI and optimise campaigns accordingly.
- Plan and execute trade shows, product launches, and promotional events.
- Build and maintain relationships with external marketing agencies, media partners, and industry stakeholders.
Skills and Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 2–3 years of experience in a marketing or brand management role, preferably within the building materials, retail, or construction sector.
- Strong understanding of digital marketing tools and analytics platforms.
- Excellent communication, writing, and presentation skills.
- Ability to work independently and manage multiple projects simultaneously.
- Proficiency with Adobe Creative Suite, Google Analytics, and social media management tools will be highly regarded.
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