Digital CRM Specialist

2 weeks ago

Melbourne, Australia AIA Full time

BE THE DIFFERENCE

At AIA we don’t simply believe in being ‘the best’. We believe in better - because there’s no limit to how far ‘better’ can take us. Everything we do is driven by our purpose to make a difference by helping people embrace Healthier, Longer, Better Lives. And every one of our people has an important role to play. If you want to make a difference by helping shape a healthier, better-protected Australia, read on.

The opportunity:
A new opportunity now exists for a Digital CRM Specialist to join our Marketing team at AIA based in either Melbourne or Sydney.

This is an exciting time to join a growing business and a high performing team dedicated to making a real difference for our customers.

To do this successfully you will:
- Utilise marketing automation software to prepare, refine, build, and send a range of digital campaigns and customer communications- Optimise the triggered communications journey for AIA Vitality members- Produce monthly/quarterly reports for member engagement, interpreting rich data sets to uncover insights on our AIA Vitality membership base- Deliver targeted communications to a range of AIA customers and affiliates to drive customer lifetime value through engagement and retention- Effectively build and deliver campaigns by following a risk-minimisation framework and best practice- Experience in a digital or CRM marketing role in both B2B and B2C environments- Experience with CRM and Marketing Automation tools preferably Marketo- The ability to engage and collaborate with a wide range of internal stakeholders- Strong attention to detail with sound analysis skills which allow you to provide meaning insights and feedback to stakeholders

Why choose AIA:
At AIA, we’ve made a promise to help people live healthier, longer, better lives. And it starts with our own people.- Access our training and development to build on your current skills- Career development through internal mobility opportunities- Work for a business helping millions of Australians and make a difference to someone’s life everyday- Access additional leave days a year to recharge and refresh yourself- Enjoy wonderful Health and Wellbeing initiatives that support you- Work with supportive and inclusive managers- Flexible working arrangement

At AIA Australia, we’re proud to help guide, support and protect the wellbeing of over 3.5 million Australians. Through life and health insurance, financial wellbeing and our total wellbeing ecosystem that includes AIA Vitality - the world’s leading science-backed wellbeing programme - we’ve started a movement to make Australia the healthiest, best protected nation in the world. As part of the AIA Group - the largest independent publicly listed pan-Asian life insurance group with a presence in 18 markets in Asia-Pacific - it is our ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030. Lots of companies like to say they’re different. What makes us truly different at AIA, is the difference we make in people’s lives.

AIA is different. Are you?

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