CRM Specialist

Oh what a feeling

We are so much more than just the sum of our parts. Our strength comes from working together, sharing ideas to always find new ways to progress. Together, we are Toyota.

At Toyota we celebrate individual differences, and we strive to create a workplace that not only gives equal opportunities to people of all backgrounds and abilities but supports them to reach their full potential. Afterall, our people are our greatest assets. We do this through employee community engagement, mentorship, development and recognition programs and our annual Women’s Conference.

Together, we are Toyota.

Toyota Motor Corporation Australia is well-recognised for offering:
- Fully maintained motor vehicle excluding fuel and including insurance- 14% superannuation with subsidised income protection, life and total disability insurance- Annual contribution to private health insurance (through Medibank) worth over $1800- Significant family vehicle lease and purchase discounts- Flexible hours and workspaces through hybrid work- Wellness facilities - free onsite gym, end of trip facilities- Free car parking and discounted onsite cafe- Free onsite primary school holiday program- 10 days paid domestic and family violence leave- Genuine career development: promotions, rotations, study assistance, paid study leave and paid professional membership- Paid volunteer days to support your community and matched giving program- 26 weeks paid primary carers leave, 8 weeks paid parental leave for secondary carers and superannuation contributions on unpaid parental leave- Access to Toyota’s RewardsHub - explore, manage and customise your benefits to suit your lifestyle

What you’ll contribute to

An exciting opportunity has arisen for a driven CRM Specialist to join our National Marketing division in a Max Term role until 30th May 2026.

The National Marketing Division oversees the planning, coordination, and execution of all national marketing initiatives, including brand strategy, internal and external communications, digital marketing, public relations, and customer relationship management. Its goal is to position Toyota as the brand of choice for customers throughout the entire product lifecycle and beyond, while supporting sales volume, market share, and profitability objectives.

The CRM Specialist is mainly responsible for assisting in the implementation of systems, processes, and procedures that underpin digital marketing strategies, with a particular emphasis on Lead Management and CRM.

This role is in Port Melbourne with flexible work arrangements on offer.

How you’ll make an impact- Support new vehicle model launches by managing lead generation programs such as Register My Interest (RMI) and nurturing customer journeys during the pre-launch phase.- Assist in the execution of Lead Management marketing programs and projects aimed at generating high-quality leads for our dealer network.- Provide cross-functional support for Toyota’s CRM program, encompassing National Sales Offers, Finance Campaigns, and region-specific initiatives.- Deliver reporting, analysis, and presentations on a range of digital campaigns and strategies to both internal and external stakeholders.- Support digital platforms in the team like Toyota Go, Track My Car, and Discover Your Toyota are specialized online tools designed to enhance customer engagement and experience:
- Toyota Go: A rewards platform where customers can sign up on a portal to earn and redeem rewards.- Track My Car: A portal that allows customers to track the logistics and delivery status of their vehicle before receiving it.- Discover Your Toyota: An educational platform providing customers with information and resources about their vehicles, helping them better understand features and maintenance.

Your attributes - If you’ve got one or more, we’d love to hear from you- Tertiary qualification or equivalent experience, in CRM, project management, and digital marketing- Strong background in working with various marketing and digital agencies- Experience with Salesforce Marketing Cloud is highly advantageous

You’re welcome to find out more by visiting our careers page:
- We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. When you apply, please tell us the pronouns you use._

We are happy to adjust the recruitment process for your accessibility requirements, so please let us know during the recruitment process if there are any reasonable adjustments you may need during the interview process and your preferred type of communication, and we will be in touch to discuss your requirements.

Toyota is an endorsed employer for all women; check out our benefits directly at WORK180.

We don’t require a cover letter or selection criteria to be addressed.

Come with us and help create the future.

Primary Location

Port Melbourne - 155 Bertie Street

We are an equal opportunity employer. We celebrate divers