Digital Specialist

3 days ago

Melbourne, Australia Bloom Careers Full time

Work with key internal and external stakeholders to drive digital marketing
- National market leader across residential and commercial markets
- Brand new impressive hub with talented in-house marketing and creative team

**The Company**
This leading Australian owned and operated company is the number one in its field, specialising in the design of innovative, colour rich and on trend products to the retail and commercial specification markets.

**The Role**
As the Digital Marketing Specialist, you will be responsible for managing the development and execution of marketing activities that build brand awareness, drive engagement and increase sales through targeted digital and social campaigns

Responsibilities include:

- Executing digital activities and campaign management for both Residential and Commercial divisions.
- Website management through Content Management System (CMS) on WordPress. Includes product updates and researching / implementing new strategies to stay on trend
- Work closely with the Content Coordinator, Senior Designers to drive organic social media presence and create digital assets
- Working alongside our digital agency to implement and maintain SEO strategy and tactics, increasing search optimisation and organic ROI.
- Optimising social media and PPC campaigns.
- Maintaining CRM strategy to drive acquisition, engagement, retention, and loyalty
- Utilising data and insights to identify opportunities for growth.
- Experience using website CMS (ideally WordPress), MailChimp, Google Analytics and social media platforms.
- Sound understanding of current digital trends and emerging technologies
- Understanding and experience in Search Engine Optimisation
- Excellent editing and proofing skills.
- A passion/interest in interior design an advantage - you will be working with some beautiful products
- The ability to work comfortably and competently in a fast
- paced environment.

**On Offer**
The opportunity to work with this leading and fast growing and evolving business. Working in their brand new, impressive hub with a talented team of marketing, design, content, product and sales professionals. With ongoing career opportunities and a fun culture, salary commensurate with experience.

Northern Suburbs location with 1 day working from home

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