Strategic Marketing Director
3 weeks ago
Join a global leader in the investments industry and become a key player in our clients marketing team of approximately 35 professionals.
Key Responsibilities:- Lead and manage a talented team of three marketing specialists.
- Create and execute adviser marketing strategies that drive demand and increase market share.
- Collaborate with Marketing, Sales, and Product teams to align initiatives with business objectives.
- Partner closely with the Sales team to provide resources, content, and events that empower engagement with adviser prospects and clients.
- Develop strategies to engage advisers at every stage of the customer journey through personalised and automated campaigns.
- Oversee adviser sponsorship, events, and webinars, tracking and measuring their performance, conducting PIRs.
- Leverage analytics to monitor key performance metrics and marketing ROI.
- Provide regular reporting to senior leadership, using insights to identify optimisation opportunities.
- 8+ years of experience in a similar role within the financial/investments industry, with a proven record of driving results and achieving targets.
- Strong leadership skills with experience leading cross-functional teams.
- Deep understanding of adviser marketing principles, including demand generation, sales enablement, lifecycle marketing, and event management.
- Excellent analytical skills and the ability to leverage data for decision-making.
- Exceptional communication skills, with the ability to articulate complex ideas clearly and compellingly.
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