Strategic Leisure Marketing Director

21 hours ago


Melbourne, Victoria, Australia RACV Full time
About the Role

We are seeking an experienced Strategic Leisure Marketing Director to lead our Leisure Marketing team and drive awareness, engagement, and activation amongst existing and potential RACV Members and customers.

Key Responsibilities:
  • Develop and deliver the strategic marketing plan across the Leisure portfolio, including Member Benefits.
  • Lead the development of a robust marketing strategy across the Leisure portfolio.
  • Champion the development and delivery of a member-centric marketing approach.
About You

You will have 10+ years of strategic marketing experience in a business-to-consumer discipline with significant travel and/or Hospitality and Retail sector experience. Proven ability to develop marketing strategy, which governs multiple streams of delivery is essential.

What We Offer
  • A competitive salary package of AU$150,000 - AU$180,000 per annum.
  • The opportunity to work in a dynamic and growth-oriented organization.
  • A flexible and informal work environment.


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