Director of Leisure Marketing Initiatives

4 weeks ago


Melbourne, Victoria, Australia RACV Full time

We are seeking a highly experienced Director of Leisure Marketing Initiatives to join our team at RACV. The role is based in Melbourne, Australia, and offers a competitive salary of $140,000 - $180,000 per annum.

In this leadership position, you will be responsible for developing and delivering the strategic marketing plan across the Leisure portfolio, including Member Benefits. You will lead a high-performing team and work closely with senior managers to drive business growth and achieve targets.

The ideal candidate will have extensive experience in strategic marketing, specifically in the travel and hospitality sectors. They will possess strong stakeholder management skills, commercial acumen, and the ability to navigate complex organisational structures.

About the Opportunity:

This is an exciting time to join RACV as we continue to grow and expand our services. As Director of Leisure Marketing Initiatives, you will play a critical role in shaping our marketing strategy and driving business outcomes.

Responsibilities:

  • Develop and deliver the strategic marketing plan across the Leisure portfolio
  • Lead a high-performing team and provide coaching and development opportunities
  • Collaborate with senior managers to drive business growth and achieve targets
  • Manage multiple streams of delivery and prioritise tasks effectively
  • Build and maintain relationships with key stakeholders, including media partners and destination providers

Requirements:

  • 10+ years of experience in strategic marketing, specifically in the travel and hospitality sectors
  • Proven track record of delivering business growth and achieving targets
  • Strong stakeholder management skills and commercial acumen
  • Ability to navigate complex organisational structures
  • Excellent communication and presentation skills

Benefits:

  • A competitive salary of $140,000 - $180,000 per annum
  • Generous discounts on home and car insurance policies and RACV roadside care
  • Access to a flexible and informal work environment
  • Opportunities for professional development and growth

About RACV:

RACV is a member-based organisation that provides a range of services to its members, including travel and leisure activities. We value diversity and inclusion and are committed to creating a workplace culture that supports and empowers our employees.



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