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Strategic Marketing Director

1 month ago

Sydney, New South Wales, Australia PARTALE Full time

Marketing Strategy and Opportunities

Bell Asset Management is seeking a highly skilled Senior Marketing Manager to lead our marketing efforts and drive business growth through innovative strategies and initiatives.

About the Role

The Senior Marketing Manager will be responsible for developing and implementing a comprehensive marketing strategy that enhances our brand awareness, generates leads, and drives sales growth.

Key Responsibilities

  • Develop and implement a marketing and digital strategy that enhances our brand visibility, drives customer engagement, and supports business growth.
  • Lead PR activities to promote brand awareness, ensuring regular reporting and analysis.
  • Develop and implement digital marketing initiatives, including SEO/SEM, email marketing, social media, and display advertising campaigns.
  • Maintain and enhance our social media presence across all digital channels.
  • Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
  • Lead the continuous maintenance and improvement of our corporate website, focusing on content strategy, user experience, and performance analytics.
  • Produce valuable and engaging content for our website and social media platforms.
  • Research and maintain a comprehensive calendar of industry events, awards, and initiatives, strategically positioning the company for maximum exposure and engagement.
  • Lead the development and refinement of marketing and customer experience processes to align with our overall business strategy.
  • Partner closely with the Distribution teams to achieve sales targets, providing them with the resources, content, and events needed to effectively engage with prospects and clients.