Senior Ads Measurement Specialist

3 days ago

Sydney, New South Wales, Australia Netflix Full time
About the Role

We are seeking a highly skilled Senior Ads Measurement Specialist to join our team at Netflix. As a key member of our Ads Measurement team, you will play a critical role in building audience insights and measurement solutions from the ground up.

Key Responsibilities
  • Collaborate with the broader ads measurement team, product, and data engineering to prioritize and implement the measurement roadmap across Australia in collaboration with the Director of Ads Measurement Strategy, APAC.
  • Partner with Ads Marketing and Sales to deliver data and insights to our advertising clients and agencies with key narratives around the Netflix audience and service.
  • Engage with measurement partners to ensure that Netflix is accurately represented in industry measurement tools.
  • Provide marketplace positioning and storytelling customized for verticals and clients.
  • Assist in developing full-funnel measurement solutions that enable advertisers to understand the value and efficacy of their Netflix campaigns.
  • Inform on opportunities for alternative currencies, targeting, and/or measurement products.
  • Deliver thought leadership by deeply understanding consumer perception, attitudes, and behaviors related to both content and ads on Netflix and the competitive landscape.
About You
  • 8+ years of experience in media measurement at a TV, streaming, or digital video company or media measurement companies.
  • Dual TV/online video and digital experience along with strong ads measurement understanding and expertise with effective media measurement such as MMMs, Lift solutions, and cross-media reach planning and reporting tools.
  • Understanding of industry currency for TV/Video across content and ads.
  • Understanding of the impact of privacy on measurement.
  • Self-starter with expertise in managing large-scale, complex projects.
  • Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying.
  • Loves to get into the weeds and can see the big picture.
  • Open to innovating, challenging assumptions, and implementing better approaches.
  • Knowledge of quantitative and qualitative methodologies.
  • Understanding of the consumer's voice and how to turn that into actionable insights.
  • A strong business partner to other cross-functional teams and a leader who can prioritize multiple projects.
  • Collaborates effectively and embraces differing perspectives and experiences to make better decisions.
  • Experienced and at ease with diverse cultures and working in international environments.

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