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Senior Ads Measurement Specialist
2 months ago
We are seeking a highly skilled Senior Ads Measurement Specialist to join our team at Netflix. As a key member of our Ads Measurement team, you will play a critical role in building audience insights and measurement solutions from the ground up.
Key Responsibilities- Collaborate with the broader ads measurement team, product, and data engineering to prioritize and implement the measurement roadmap across Australia.
- Partner with Ads Marketing and Sales to deliver data and insights to our advertising clients and agencies, providing key narratives around the Netflix audience and service.
- Engage with measurement partners to ensure Netflix is accurately represented in industry measurement tools.
- Develop marketplace positioning and storytelling customized for verticals and clients.
- Assist in developing full-funnel measurement solutions that enable advertisers to understand the value and efficacy of their Netflix campaigns.
- Inform on opportunities for alternative currencies, targeting, and/or measurement products.
- Deliver thought leadership by deeply understanding consumer perception, attitudes, and behaviors related to both content and ads on Netflix and the competitive landscape.
- 8+ years of experience in media measurement at a TV, streaming, or digital video company or media measurement companies.
- Dual TV/online video and digital experience along with strong ads measurement understanding and expertise with effective media measurement such as MMMs, Lift solutions, and cross-media reach planning and reporting tools.
- Understanding of industry currency for TV/Video across content and ads.
- Understanding of the impact of privacy on measurement.
- Self-starter with expertise in managing large-scale, complex projects.
- Strong knowledge of the advertising landscape, across all kinds of media channels and methods of buying.
- Loves to get into the weeds and can see the big picture.
- Open to innovating, challenging assumptions, and implementing better approaches.
- Knowledge of quantitative and qualitative methodologies.
- Understanding of the consumer's voice and how to turn that into actionable insights.
- A strong business partner to other cross-functional teams and a leader who can prioritize multiple projects.
- Collaborates effectively and embraces differing perspectives and experiences to make better decisions.
- Experienced and at ease with diverse cultures and working in international environments.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.
