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Meta Ads Specialist

2 months ago


Sydney, New South Wales, Australia BruntWork Full time

About BruntWork

BruntWork is a dynamic marketing agency at the forefront of digital innovation in the interior design and architecture space.

We're expanding our service offerings to meet evolving market demands and deliver measurable results for our clients.

Job Summary

We're seeking a skilled Meta Ads Specialist to develop, implement, and manage Meta ad campaigns to meet client objectives.

Key Responsibilities

  • Develop and manage Meta ad campaigns to achieve client goals.
  • Conduct audience research and create targeted ad sets.
  • Design and write compelling ad copy and creatives that align with client branding.
  • Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
  • Provide detailed performance reports and actionable insights to clients and team members.
  • Stay up-to-date with the latest trends and updates in Meta advertising and implement best practices.
  • Collaborate with the content, design, and marketing teams to ensure cohesive campaign strategies.
  • Manage ad budgets efficiently to maximize ROI for clients.

Requirements

  • Proven experience as a Meta Ad Specialist or similar role in digital advertising.
  • In-depth knowledge of Meta advertising platforms, including Facebook Ads Manager and Instagram.
  • Strong analytical skills and experience with ad performance metrics and reporting.
  • Excellent creative skills with the ability to design visually appealing ad creatives.
  • Strong understanding of audience targeting and segmentation strategies.
  • Excellent communication skills and ability to collaborate effectively with team members.
  • Familiarity with SEO and analytics is a plus.
  • Basic knowledge of graphic design tools such as Photoshop or Canva.