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Marketing Technology Manager

2 months ago

Sydney, New South Wales, Australia TPG Telecom Full time
About the Role

We are seeking a highly skilled Marketing Technology Manager - Audience and Measurement to join our growing team at TPG Telecom. As a key member of our Martech and Decisioning team, you will play a pivotal role in shaping our marketing technology roadmap and driving the delivery of impactful initiatives to enhance audience insights and marketing effectiveness.

Key Responsibilities
  • Develop and execute strategies to optimize our Audience & Measurement capabilities, considering factors such as platform best practices, emerging market trends, channel effectiveness, and key business KPIs.
  • Leverage your deep knowledge of Marketing technology tools, platforms, and systems to recommend and implement solutions that enhance marketing capabilities and drive efficiencies.
  • Design and support implementation of data collection strategies, across both website and app analytics, to enhance our Audience & Measurement capabilities.
  • Define and segment target audiences for paid advertising based on key data points.
  • Manage and develop the integration of marketing data from various sources, such as CRM systems, customer data platforms, marketing automation platforms, and analytics tools.
  • Collaborate effectively with cross-functional teams, including marketing and digital to align marketing technology initiatives with business goals.
  • Develop and implement data governance practices to ensure data accuracy, consistency, and compliance with privacy regulations.
Requirements
  • Minimum Bachelor's or master's degree in marketing, Computer Science, Engineering, or Artificial Intelligence, or related field.
  • A highly technical, hands-on, motivated, and collaborative individual with exceptional communication skills and proven experience working with diverse teams of technical architects, business users, and IT teams.
  • Strong knowledge of marketing and advertising technology landscape, including DSPs, Ad servers, Digital Analytics & tools, Tag Management, Customer data platforms, and Content management systems.
  • Experience with Google Marketing Platform suite, GCP, Big Query, Looker Studio, Tealium, and Segment is highly regarded.
  • Proficient in data management and integration, with experience in data governance and privacy regulations.
  • Proven ability to manage complex projects from inception to completion, ensuring adherence to deadlines and budgets through skilled project planning, resource allocation, risk mitigation, and stakeholder management.
  • Possesses a strong understanding of measurement frameworks, including attribution modeling, incrementality studies, and A/B testing, to effectively measure campaign performance and optimization strategies.