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Customer Relationship Management Specialist
3 weeks ago
This is an exciting opportunity to join a passionate team as a Crm & Acquisition Executive/Specialist. We are committed to generating positive economic, social, and environmental impact.
We are looking for an experienced professional to lead the development and execution of our customer relationship management trade strategy in Australia. You will be responsible for delivering and executing the CRM campaign program, working closely with cross-functional teams to drive online and in-store sales, and providing post-campaign analysis and recommendations.
Purpose Of Role
- Lead the development and execution of our CRM trade strategy in Australia, owning the segmentation, campaign plan/layout, and individual campaign strategy.
- Work with cross-function teams to drive online and in-store sales by identifying opportunities to drive traffic, increase acquisition, increase retention rates, and revenue.
- Collaborate closely with other departments (Commercial, IT, Digital & Ecommerce) to ensure a consistent customer journey and timely delivery of joint strategies and projects.
Key Job Accountabilities:
- Work with the CRM & Loyalty Manager + Senior Manager Ecommerce & Digital to set the strategy for the trade campaign program, owning the segmentation, campaign plan/layout, and individual campaign strategy for Australia.
- Deliver the trade CRM strategy to achieve increased customer revenue, satisfaction, and retention.
- Work with cross-function teams and market stakeholders to understand customer needs, preferences, and routes to value creation.
Personal Requirements:
- Experienced in creating CRM strategies (audience build, channel strategy, messaging, campaign timing, offer strategy, test and learn design).
- Experienced in CRM campaign management - communications and brief writing, creative and data agency briefing and management, internal stakeholder approval management.
About The Opportunity
This role offers a unique chance to develop and execute a CRM trade strategy that drives business growth and customer engagement. If you have experience in creating effective CRM strategies and managing campaigns, this could be the ideal opportunity for you.
Your Skills And Qualifications
To succeed in this role, you will need to possess excellent communication and project management skills, as well as experience in CRM campaign management and creation. You should also be able to work effectively with cross-functional teams and stakeholders to deliver results-driven strategies.
