Customer Relationship Management Specialist

2 days ago


Melbourne, Victoria, Australia beBeeRelationship Full time $80,000 - $120,000
Customer Relationship Management (CRM) Specialist

The role of a CRM Specialist revolves around enabling data-powered strategies across all brands.

As a key member, you will collaborate closely with various teams to implement personalized communications through multiple channels.

  • Targeted Campaigns – Develop and deploy targeted campaigns in Braze (email, SMS, content cards, in-app messaging) with precision and attention to detail.
  • Personalization at Scale – Utilize Liquid, dynamic content, and modular templates to deliver tailored patient and practitioner experiences.
  • Data-Driven Execution – Configure attributes, events, and tags to power segmentation, triggers, and personalization.
  • Platform Performance – Monitor and troubleshoot Braze journeys, ensuring data flows and audience logic run smoothly.
  • Multi-Channel Optimization – Integrate campaigns across web, app, and landing pages to enhance lifecycle communications.
  • Compliance-First CRM – Maintain robust consent handling, preference centers, and compliance with Privacy Act, SPAM Act, and healthcare regulations.


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