CRM Strategy Specialist

4 weeks ago


Melbourne, Victoria, Australia Sportsbet Full time

About the Role

We are seeking a skilled CRM Strategy Specialist to join our Customer Marketing team. As a key member of our team, you will play a pivotal role in shaping strategic CRM initiatives to enhance customer engagement and drive business growth.

Your primary responsibility will be to develop comprehensive CRM strategies that align with business objectives and enable the CRM operations team to execute campaigns. You will also spearhead strategic projects to ensure that we remain at the forefront of CRM technology and deliver unparalleled experiences for our customers.

Responsibilities Include:

  • Develop holistic customer strategies across all segments & lifecycles that encompass multiple touchpoints and channels to influence reach, engagement, and conversion.
  • Manage CRM plans including campaign calendar, segmentation, and messaging framework to supporting BAU operations.
  • Develop GTM approaches for CRM comms across key events, product, promotion and safer gambling initiatives that drive customer & commercial outcomes.
  • Work closely with the operations team to translate CRM plans into actionable tasks and projects, providing guidance and support to ensure successful execution.

Requirements and Qualifications

To be successful in this role, you will need to have a strong understanding of CRM strategy and planning, as well as excellent analytical and problem-solving skills. You will also need to be able to communicate effectively with internal stakeholders and provide guidance and support as needed.

What We Offer

As a member of our team, you will have the opportunity to work with a talented and dedicated group of professionals who are passionate about delivering exceptional customer experiences. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.


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