Lead CRM Strategist

4 days ago


Melbourne, Victoria, Australia Sportsbet Full time
About the Role

We are seeking an experienced CRM Strategist to join our Customer Marketing team. In this role, you will play a pivotal part in shaping strategic CRM initiatives to enhance customer engagement and drive business growth.

Main Responsibilities
  • Serve as a subject matter expert on CRM strategy and planning, providing guidance and support to internal teams and stakeholders as needed.
  • Help develop holistic customer strategies across all segments & lifecycles that encompass multiple touchpoints and channels to influence reach, engagement, and conversion.
  • Manage CRM plans including campaign calendar, segmentation, and messaging framework to supporting BAU operations.
  • Develop GTM approaches for CRM comms across key events, product, promotion and safer gambling initiatives that drive customer & commercial outcomes
  • Work closely with the operations team to translate CRM plans into actionable tasks and projects, providing guidance and support to ensure successful execution.
  • Stay abreast of industry trends, emerging technologies, and best practices in CRM strategy and planning, leveraging insights to drive innovation and evolution in our capabilities.
What We Offer

We offer a competitive salary of $120,000 - $150,000 per annum, depending on experience, plus a generous performance-based bonus. Additionally, we provide:

  • 25 days annual leave (that's right, a whole extra week)
  • Genuine flexible working policy with a $800 work from home office allowance
  • Weekly concierge service including free massages, manicure/nail appointments – all onsite
  • Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office (did we mention we have a bar fridge for Thursday night drinks?)
  • Tailored career development programs
  • Access to end of trip facilities with an onsite table tennis and pool table
  • Discounted gym memberships, and loads of internal events
  • Access to our Employee Assistance Program and a Circle In membership
  • Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.
About Us

We are a leading Australian e-commerce business in the online wagering sector, bringing excitement to over 2 million Aussies. Our values include creating an innovative entertainment brand, trailblazing products and best-in-class platforms that deliver great experiences to our customers. With over 1,300 team members at Sportsbet but as part of the Flutter Group , we're a true global player.



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