Lead CRM Strategist
4 days ago
We are seeking an experienced CRM Strategist to join our Customer Marketing team. In this role, you will play a pivotal part in shaping strategic CRM initiatives to enhance customer engagement and drive business growth.
Main Responsibilities- Serve as a subject matter expert on CRM strategy and planning, providing guidance and support to internal teams and stakeholders as needed.
- Help develop holistic customer strategies across all segments & lifecycles that encompass multiple touchpoints and channels to influence reach, engagement, and conversion.
- Manage CRM plans including campaign calendar, segmentation, and messaging framework to supporting BAU operations.
- Develop GTM approaches for CRM comms across key events, product, promotion and safer gambling initiatives that drive customer & commercial outcomes
- Work closely with the operations team to translate CRM plans into actionable tasks and projects, providing guidance and support to ensure successful execution.
- Stay abreast of industry trends, emerging technologies, and best practices in CRM strategy and planning, leveraging insights to drive innovation and evolution in our capabilities.
We offer a competitive salary of $120,000 - $150,000 per annum, depending on experience, plus a generous performance-based bonus. Additionally, we provide:
- 25 days annual leave (that's right, a whole extra week)
- Genuine flexible working policy with a $800 work from home office allowance
- Weekly concierge service including free massages, manicure/nail appointments – all onsite
- Daily fresh fruit, free breakfast, sparkling water and Kombucha on tap in the office (did we mention we have a bar fridge for Thursday night drinks?)
- Tailored career development programs
- Access to end of trip facilities with an onsite table tennis and pool table
- Discounted gym memberships, and loads of internal events
- Access to our Employee Assistance Program and a Circle In membership
- Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time. We also have a progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5.
We are a leading Australian e-commerce business in the online wagering sector, bringing excitement to over 2 million Aussies. Our values include creating an innovative entertainment brand, trailblazing products and best-in-class platforms that deliver great experiences to our customers. With over 1,300 team members at Sportsbet but as part of the Flutter Group , we're a true global player.
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