CRM Marketing Specialist

1 month ago

South Melbourne, Victoria, Australia frank green Full time
About frank green

frank green is a philosophy that embodies a commitment to living sustainably. Our purpose is to eradicate single-use plastics by creating innovative, eco-friendly products that seamlessly integrate into daily life.

Your New Role

As the CRM & Loyalty Marketing Executive, you will play a pivotal role in developing and executing customer relationship and loyalty strategies. Based between frank green House in South Melbourne and frank green Operations in Dandenong South, you will be responsible for planning, executing, and reporting on CRM initiatives and the development of our loyalty program.

You will work closely with the Marketing, Creative, and eCommerce teams to create and oversee targeted workflows and programs within our CRM and loyalty platforms. Your expertise will ensure that our strategies are effectively integrated across all customer touchpoints, enhancing customer retention and brand loyalty.

Your Key Responsibilities
  • Plan, schedule, and oversee marketing campaigns to drive customer engagement.
  • Create and oversee revenue-generating workflows within our CRM and Loyalty systems.
  • Design and implement strategies for our loyalty program to motivate and reward customers.
  • Ensure the accuracy of CRM and Loyalty data by maintaining its cleanliness and currency.
  • Leverage data-driven insights to improve customer retention and brand loyalty.
  • Analyze customer data to uncover trends, behaviors, and potential opportunities.
  • Deliver weekly performance summaries and comprehensive post-campaign evaluations for the Leadership Team.
  • Facilitate ongoing Work In Progress (WIP) meetings both internally and with partners.
What We're Looking For
  • 2+ years' experience working in CRM, preferably using Klaviyo.
  • Loyalty experience is advantageous but not required.
  • An analytical decision-maker, able to solve complex problems using data.
  • Excellent stakeholder management and communication skills.
  • Understanding of data privacy regulations and best practices.
  • Knowledge of marketing principles and campaign management.
  • Strong interpersonal skills with the ability to build and maintain relationships.
Perks of Working with Us
  • Dog-friendly offices.
  • Staff discount on frank green products.
  • Personal learning & development budget.
  • A real opportunity to have an impact on a global brand.
  • Celebration birthday day off as paid leave.
  • Plenty of autonomy and opportunity to grow.
  • Generous parental leave.
  • Hybrid work environment.
  • Fun and inclusive staff events and celebrations.
Our Culture

At frank green, we value diversity and inclusion, creating an environment where everyone feels welcome and valued. We're a creative, pragmatic team driven by the pursuit of innovation and excellence.

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