CRM Strategist

3 weeks ago


Melbourne, Victoria, Australia Sportsbet Full time
About the Role

We are seeking a skilled CRM Strategist to join our Customer Marketing team at Sportsbet. As a key member of our team, you will play a pivotal role in shaping strategic CRM initiatives to enhance customer engagement and drive business growth.

Your primary responsibility will be to develop comprehensive CRM strategies that align with business objectives and enable the CRM operations team to execute campaigns. You will work closely with the operations team to translate CRM plans into actionable tasks and projects, providing guidance and support to ensure successful execution.

Key Responsibilities
  1. Develop holistic customer strategies across all segments and lifecycles that encompass multiple touchpoints and channels to influence reach, engagement, and conversion.
  2. Manage CRM plans including campaign calendar, segmentation, and messaging framework to supporting BAU operations.
  3. Develop GTM approaches for CRM comms across key events, product, promotion, and safer gambling initiatives that drive customer and commercial outcomes.
  4. Serve as a subject matter expert on CRM strategy and planning, providing guidance and support to internal teams and stakeholders as needed.
What We Offer

We offer a competitive salary and generous performance-based bonus, as well as a range of benefits including flexible working, a $800 work from home office allowance, and a comprehensive Employee Assistance Program. We are committed to providing a supportive and inclusive work environment that allows our employees to thrive.

Our team is passionate about delivering exceptional customer experiences and we are looking for someone who shares our vision and values. If you are a motivated and experienced CRM professional looking for a new challenge, we would love to hear from you.



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