Forever New CRM Specialist

3 weeks ago


Melbourne, Victoria, Australia Forever New Full time

About Forever New

Forever New is a trailblazing Australian fashion brand that's taking the globe by storm with over 350+ stores and a thriving online presence. Our community is a vibrant tapestry of style enthusiasts, visionary designers, creative thinkers, and trendsetters who have propelled us from Melbourne to the world stage.

Role Overview

We're seeking an exceptional CRM and Loyalty Program Manager to join our team. As a valued member of the Forever New family, you'll play a crucial role in creating and managing campaigns for our CRM and loyalty program, working closely with the CRM Manager to ensure smooth execution across various customer channels.

Key Responsibilities

  • Design and implement campaign segmentation and audiences using our Marketing Automation platform
  • Conduct A/B testing and explore personalization opportunities to drive increased revenue and deliver a tailored customer experience
  • Analyse campaign performance and implement strategies to enhance engagement and conversion for future campaigns
  • Monitor Forever New's Validity account, checking weekly insights into inbox placement, reputation, and performing regular inbox testing with seed lists and pixel tracking to track deliverability
  • Collaborate with campaign leads to ensure smooth execution across various customer channels, including email and SMS

Requirements

  • Relevant tertiary qualification in Business, Marketing or similar
  • 1- 2 years' experience within CRM and marketing automation
  • Experience using marketing automation platforms to deliver omnichannel campaigns and automation journeys including email SMS, web push and app push
  • Strong stakeholder management skills and the ability to work cross functionally with internal and external stakeholders
  • Experience with A/B testing, segmentation and personalisation
  • Experience working at a strategic and analytical level to own deliver the roadmap of automations

What We Offer

  • Generous 40% employee discount, including periodic discounts for your family and friends
  • Subsidized coffee and lunch at the café downstairs
  • Loyalty and birthday leave to celebrate special moments in your life
  • Recruitment referral incentives for bringing talented individuals to join our exceptional team
  • Wellbeing and environmental incentives, promoting your overall wellness and contributing to a sustainable future
  • Continuous learning and development programs to enhance your skills and foster personal and professional growth
  • Recognition for your outstanding contributions through our recognition program and service awards
  • Subsidized car parking, ensuring a stress-free commute
  • Thrive in our vibrant head office located in Richmond, an area renowned for its energy and creativity
  • Gain exposure to a global business operating across 5 continents, expanding your horizons and providing diverse experiences

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