CRM Strategy and Planning Expert

2 weeks ago

Melbourne, Victoria, Australia Sportsbet Full time

We are seeking an experienced CRM Strategy and Planning Expert to join our Customer Marketing team at Sportsbet. In this pivotal role, you will play a key part in shaping strategic CRM initiatives to enhance customer engagement and drive business growth.

About Us

Sportsbet is a leading Australian e-commerce business in the online wagering sector, bringing excitement to over 2 million Aussies. We achieve this by living our values to create an innovative entertainment brand, trailblazing products and best-in-class platforms that deliver great experiences to our customers.

As part of the Flutter Group, we're a true global player with over 1,300 team members. Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools. We're proud to be the leaders in responsible gambling in our industry, not just locally, but globally.

Your Key Responsibilities

  • Develop comprehensive CRM strategies that align with business objectives and enable the CRM operations team to execute campaigns.
  • Serve as a subject matter expert on CRM strategy and planning, providing guidance and support to internal teams and stakeholders as needed.
  • Manage CRM plans including campaign calendar, segmentation, and messaging framework to supporting BAU operations.
  • Develop GTM approaches for CRM comms across key events, product, promotion, and safer gambling initiatives that drive customer & commercial outcomes.
  • Work closely with the operations team to translate CRM plans into actionable tasks and projects, providing guidance and support to ensure successful execution.
  • Stay abreast of industry trends, emerging technologies, and best practices in CRM strategy and planning, leveraging insights to drive innovation and evolution in our capabilities.

The Perks

We work hard and play hard, so along with a competitive salary and generous performance-based bonus, here's some of our other perks:

  • A minimum estimated salary of $120,000 AUD per annum, based on industry standards and market rates.
  • Genuine flexible working policy with a $800 work from home office allowance.
  • Weekly concierge service including free massages, manicure/nail appointments – all onsite.
  • Daily fresh fruit, free breakfast, sparkling water, and Kombucha on tap in the office.
  • Tailored career development programs.
  • Access to end-of-trip facilities with an onsite table tennis and pool table.
  • Discounted gym memberships, and loads of internal events.
  • Access to our Employee Assistance Program and a Circle In membership.
  • Industry-leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time.

Join Our Team

We encourage you to apply if you believe you have the skills and experience required for this role. Be sure to check out our careers website for more information and insight into our culture.

Our Focus on Diversity, Equity & Inclusion

We're an inclusive employer who welcomes you for who you are, as you are – so, if you require adjustments to the recruitment process, please let us know in your application or contact us if you'd like to discuss this in more detail.

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