CRM Strategy Lead

3 weeks ago


Melbourne, Victoria, Australia Sportsbet Full time
About the Role

The CRM Strategy + Planning Manager will play a pivotal role in shaping strategic CRM initiatives to enhance customer engagement and drive business growth.

You will be responsible for developing comprehensive CRM strategies that align with business objectives and enable the CRM operations team to execute campaigns.

Key Responsibilities:

  • Develop holistic customer strategies across all segments & lifecycles that encompass multiple touchpoints and channels to influence reach, engagement, and conversion.
  • Manage CRM plans including campaign calendar, segmentation, and messaging framework to support BAU operations.
  • Develop GTM approaches for CRM comms across key events, product, promotion, and safer gambling initiatives that drive customer & commercial outcomes.
  • Work closely with the operations team to translate CRM plans into actionable tasks and projects, providing guidance and support to ensure successful execution.

What We Offer

We offer a competitive salary and generous performance-based bonus, along with a range of benefits including:

  • 25 days annual leave
  • Genuine flexible working policy
  • Weekly concierge service
  • Daily fresh fruit and free breakfast
  • Tailored career development programs
  • Access to end of trip facilities
  • Discounted gym memberships
  • Access to our Employee Assistance Program and Circle In membership

Our Focus on Diversity, Equity & Inclusion

We're an inclusive employer who welcomes you for who you are, as you are. If you require adjustments to the recruitment process, please let us know in your application or contact us if you'd like to discuss this in more detail.


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