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Digital Marketing Manager I Apparel Retailer
1 month ago
MARS Recruitment is partnering with a growing apparel retailer to find a Digital Marketing Manager.
This role reports to the Head of Digital and involves developing digital marketing plans aligned with brand communications, customer strategy, and commercial calendars for AU, NZ, Canada, and the UK.
Key responsibilities include:
- Leading the brand's global digital marketing strategy in collaboration with digital marketing agencies.
- Developing digital marketing plans that align with brand communications, customer strategy, and commercial calendars for AU, NZ, Canada, and the UK.
- Managing the digital marketing budget, including forecasting and ROIs across multiple markets.
- Overseeing the execution and delivery of all digital campaign materials, ensuring timely reporting and performance tracking.
- Monitoring daily performance across all channels and making real-time adjustments to strategies and budgets to maximize return on investment (ROI).
- Developing customer-centric, omnichannel campaigns with the CRM team to drive acquisition and retention.
- Collaborating with the CRM team to create personalized, digitally led campaigns.
- Conducting A/B testing on creative and targeting, analyzing data and trends to provide actionable recommendations for optimizing paid channels.
- Researching emerging digital marketing trends, strategies, and competitor activities to stay ahead of the market.
- Identifying opportunities for improvement by analyzing insights, optimizing spend, and enhancing performance based on data.
- Evaluating new technologies and digital advancements to leverage them for campaign success.
- Publishing weekly and monthly performance reports, offering recommendations to improve overall profitability.
- Identifying and cultivating relationships with new affiliate partners to explore growth opportunities.
- Partnering closely with the eCommerce team to develop strategies that drive qualified traffic and conversion.
- Negotiating and managing supplier and agency commercial contracts.
Requirements for this role include:
- 5+ years' experience in digital marketing (paid search, paid social, retargeting affiliate marketing, etc.)
- Prior experience managing direct reports
- Retail industry experience highly advantageous
- Experience using data analytics and insights analytics tools, including Google Analytics (GA4 experience a plus)
- Social media expert, prior experience managing social media campaigns Proven experience driving online growth through performance channels
- Outstanding written and verbal communication skills
- Demonstrated experience in maintaining brand standards
- Solid understanding of performance marketing, conversion, and online customer acquisition
This is a hybrid working environment with 4 days in the office and 1 day from home.
