Digital Marketing Strategist

3 weeks ago

Cremorne, Australia Accent Group Limited Full time
About the Role:

We are seeking a talented Digital Marketing Strategist to join our Digital team as our Performance & Affiliates Manager. The Performance & Affiliates Manager plays a critical role in driving the success of our digital marketing campaigns, pushing the envelope of technological capability in bringing automated advertising campaigns to life across our relevant divisions.

The Performance & Affiliates Manager will work closely with the team on all workflows across a large portfolio of brands, planning, building, optimizing, and reporting on all performance & affiliates marketing campaigns. This includes establishing key measures, approach, and methodologies for measuring the attribution of digital online and offline marketing campaign success against various business objectives.

Your Key Responsibilities:
  • You will be the touch point for Paid Search to ensure that campaigns hit aggressive ROI, acquisition and retention targets.
  • Design and deliver a performance marketing strategy in conjunction with the broader performance marketing team encompassing channels such as Paid Search, Remarketing, Affiliates marketing to meet performance marketing KPIs.
  • Planning, developing, implementing, and optimising paid search tactics based on top line digital marketing strategies to continuously improve performance, innovate and drive results.
  • Hands-on utilisation of Google Ads, Google Analytics, SA and Adobe Stack (Analytics, Audience Manager) and other relevant platforms to drive performance across the group.
  • Capacity to manage omnichannel framework, campaigns, budget and optimisations.
  • Provide ongoing optimization for campaign structuring, advanced omnichannel tactics and improvement opportunities across paid search.
  • Develop optimisation plans to continuously improve the performance of marketing channels against key KPI's such as revenue growth, profitability, store foot traffic and market share.
  • Relentlessly test new and different ways to improve campaign performance against objective.
  • Utilising 1st and 3rd party data to target and convert high-value customers through Customer Data Platform. Participate on creating reporting suites to elevate customers strategy and identify areas of opportunity.
  • Partner with the Insights team to establish marketing and measurement strategies and implement appropriate testing methodologies across the marketing mix.
  • Manage the relationships with the Technology Team to ensure tags, feeds and tests are successfully implemented and ready to go.
  • Work together with the broader eCommerce team and Marketing teams to align digital marketing and ecommerce strategy with the marketing calendar.
  • Ensure key insights and results are effectively communicated to relevant internal & external stakeholders
  • Drive innovation in the evaluation of new tools, opportunities, and enhancements in performance marketing space.
To Be Successful:
  • Degree or equivalent qualification (focus on digital marketing, eCommerce or Accounting preferred)
  • 3-5 years of relevant in-platform trading experience across major real-time buying platforms (Google Ads/ Google Analytics / Adobe Analytics)
  • Knowledge of Google/ Adobe Analytics, Google AdWords / Google Tag Manager / SA/Intelligent Reach.
  • Experience agency side preferred
  • Experience working with the Adobe technology stack highly advantageous
  • Previous experience managing digital marketing for a multi/omni-channel retailer, combining both online and offline success criteria preferred
  • Up-to-date with the latest trends and best practices in PPC and ideally, affiliates marketing
  • Proven ability to use data to support decision making
  • Proven ability to work both autonomously and as part of a team in a fast paced, dynamic and high-pressure environment
  • Previous experience managing budgets with a proven record of demonstrating strong return on investment
  • Expert understanding of building & implementing digital campaigns across SEM, remarketing, Affiliates & leveraging partnerships.
  • Excellent analytical skills and a comprehensive understanding mobile/app advertising and analytics tools to drive actionable insights
  • Deep understanding of attribution modelling and digital campaign success metrics: conversions, pacing, ROAS, target CPA's, secondary conversions
  • Understanding of the eCommerce environment and ways to optimise the online customer experience.
  • Affiliation with Accent Group Core values and a 'Make It Happen' attitude.

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