Digital Marketing Strategist
3 days ago
About Accent Group Limited
We are seeking an experienced Digital Marketing Strategist to join our team. As a key member of our Digital department, you will be responsible for driving the success of our performance marketing campaigns.
The successful candidate will have 3-5 years of experience in digital marketing, with a strong understanding of Google Ads, Google Analytics, and Adobe Analytics. You will also have experience working with major real-time buying platforms and have a proven ability to use data to support decision making.
Your Key Responsibilities
- You will be responsible for designing and delivering a performance marketing strategy that meets our KPIs across channels such as Paid Search, Remarketing, and Affiliates.
- You will work closely with our Insights team to establish marketing and measurement strategies and implement appropriate testing methodologies across the marketing mix.
- You will manage budgets and have a proven record of demonstrating strong return on investment.
- You will have expertise in building and implementing digital campaigns across SEM, remarketing, affiliates, and leveraging partnerships.
- You will have excellent analytical skills and a comprehensive understanding of mobile/app advertising and analytics tools to drive actionable insights.
- You will have a deep understanding of attribution modeling and digital campaign success metrics: conversions, pacing, ROAS, target CPA's, secondary conversions.
Salary Range
$80,000 - $120,000 per year, depending on experience.
About Us
We are Accent Group Limited, a leading retailer in the eCommerce space. We are committed to delivering exceptional customer experiences and are looking for talented individuals to join our team.
Requirements
- Degree or equivalent qualification in digital marketing, eCommerce, or accounting.
- 3-5 years of experience in digital marketing, with a strong understanding of Google Ads, Google Analytics, and Adobe Analytics.
- Experience working with major real-time buying platforms.
- Proven ability to use data to support decision making.
- Excellent analytical skills and a comprehensive understanding of mobile/app advertising and analytics tools.
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