Digital Marketing Manager I Apparel Retailer

2 weeks ago

Cremorne, Australia MARS Recruitment Full time

MARS Recruitment is partnering with a growing apparel retailer to find a Digital Marketing Manager.

This role involves developing digital marketing plans in line with brand communications, customer strategy, and commercial calendars for AU, NZ, Canada, and the UK.

Key responsibilities include:

  • Leading the brand's global digital marketing strategy in collaboration with digital marketing agencies.
  • Developing digital marketing plans aligned with brand communications, customer strategy, and commercial calendars for AU, NZ, Canada, and the UK.
  • Managing the digital marketing budget, including forecasting and ROIs across multiple markets.
  • Overseeing execution and delivery of all digital campaign materials, ensuring timely reporting and performance tracking.
  • Monitoring daily performance across all channels, making real-time adjustments to strategies and budgets to maximize return on investment (ROI).
  • Developing customer-centric, omnichannel campaigns with the CRM team to drive acquisition and retention.
  • Collaborating with the CRM team to create personalized, digitally led campaigns.
  • Conducting A/B testing on creative and targeting, analyzing data and trends to provide actionable recommendations for optimizing paid channels.
  • Researching emerging digital marketing trends, strategies, and competitor activities to stay ahead of the market.
  • Identifying opportunities for improvement by analyzing insights, optimizing spend, and enhancing performance based on data.
  • Evaluating new technologies and digital advancements to leverage them for campaign success.
  • Publishing weekly and monthly performance reports, offering recommendations to improve overall profitability.
  • Identifying and cultivating relationships with new affiliate partners to explore growth opportunities.
  • Partnering closely with the eCommerce team to develop strategies that drive qualified traffic and conversion.
  • Negotiating and managing supplier and agency commercial contracts.

Requirements:

  • 5+ years' experience in digital marketing (paid search, paid social, retargeting affiliate marketing, etc.)
  • Prior experience managing direct reports
  • Retail industry experience highly advantageous
  • Experience using data analytics and insights analytics tools, including Google Analytics (GA4 experience a plus)
  • Social media expert, prior experience managing social media campaigns Proven experience driving online growth through performance channels
  • Outstanding written and verbal communication skills
  • Demonstrated experience in maintaining brand standards
  • Solid understanding of performance marketing, conversion, and online customer acquisition

This is a hybrid working environment (4 days in the office / 1 day from home) with an office located in Richmond, Victoria.

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