Global Digital Marketing Strategist
3 weeks ago
MARS Recruitment is partnering with a growing apparel retailer to find a highly skilled Digital Marketing Manager.
This is a key role in the company's digital marketing team, responsible for developing and executing global digital marketing plans in line with brand communications, customer strategy, and commercial calendars for Australia, New Zealand, Canada, and the UK.
Key Responsibilities:
- Develop and lead the brand's global digital marketing strategy in collaboration with digital marketing agencies.
- Develop digital marketing plans aligned with brand communications, customer strategy, and commercial calendars for the above-mentioned markets.
- Manage the digital marketing budget, including forecasting and ROI tracking across multiple markets.
- Oversee the execution and delivery of all digital campaign materials, ensuring timely reporting and performance tracking.
- Monitor daily performance across all channels, making real-time adjustments to strategies and budgets to maximize ROI.
- Develop customer-centric, omnichannel campaigns with the CRM team to drive acquisition and retention.
- Collaborate with the CRM team to create personalized, digitally led campaigns.
- Conduct A/B testing on creative and targeting, analyzing data and trends to provide actionable recommendations for optimizing paid channels.
- Research emerging digital marketing trends, strategies, and competitor activities to stay ahead of the market.
- Identify opportunities for improvement by analyzing insights, optimizing spend, and enhancing performance based on data.
- Evaluate new technologies and digital advancements to leverage them for campaign success.
- Publish weekly and monthly performance reports, offering recommendations to improve overall profitability.
- Identify and cultivate relationships with new affiliate partners to explore growth opportunities.
- Partner closely with the eCommerce team to develop strategies that drive qualified traffic and conversion.
- Negotiate and manage supplier and agency commercial contracts.
Requirements:
- 5+ years' experience in digital marketing (paid search, paid social, retargeting, affiliate marketing, etc.)
- Prior experience managing direct reports
- Retail industry experience highly advantageous
- Experience using data analytics and insights analytics tools, including Google Analytics (GA4 experience a plus)
- Social media expert, prior experience managing social media campaigns Proven experience driving online growth through performance channels
- Outstanding written and verbal communication skills
- Demonstrated experience in maintaining brand standards
- Solid understanding of performance marketing, conversion, and online customer acquisition
This is a hybrid working environment (4 days in the office / 1 day from home) with an office located in Richmond, Victoria.
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