Digital & Content Lead

3 weeks ago

Cremorne, Australia Accent Group Full time

Accent Group Limited is the leading digitally integrated retail and distribution business in the Apparel and Footwear performance and lifestyle market in Australia and New Zealand. With over 800+ stores, 34 brands and over 30+ online platforms. Our brands include; Glue, Platypus, Skechers, Hype DC, Vans, Dr. Martens, Subtype, The Athletes Foot, CAT, Merrell, The Trybe, Timberland, Stylerunner, Hoka, UGG, Saucony, & Nude Lucy

**About the Role**:
As an integral part of the in-house digital marketing division, working closely with the creative team, divisional marketing & ecommerce teams and the customer insights team, the Digital & Content Lead is responsible for supporting the successful delivery, implementation and post analysis of the paid social campaigns.

**Your key responsibilities will include the following**:

- The overarching paid social strategy across always on, marketing campaigns, trade events, performance and ad hoc activity.
- Build, implement and optimise campaigns across digital marketing channels including but not limited to Meta, TikTok, Pinterest, YouTube & Display in line with the digital marketing strategy and plans.
- Be a thought provider and contribute to divisional digital marketing strategies with the Digital Marketing Manager.
- Pitching new tactics to the divisional teams to achieve specific objectives.
- Post-campaign reporting and analysis including presenting results to divisional teams.
- Briefing creative: close collaboration with the creative team & divisional marketing teams to ensure creative elements are fit for purpose.
- Work with Digital Co-Ordinator to coordinate assets from brand divisional teams when required. Including Co-op, brand campaign & key promotions (e.g. Sale events, Back to School)
- Educating the broader business on paid social best practices.
- Support the Digital Marketing Manager and PM resource on any SEM, affiliates or partnership requirements.
- Ensure campaigns are regularly reviewed in-flight and changes are effectively made and communicated to ensure we are meeting key KPI’s and objectives.
- Work with key stakeholders across various departments to set up kick-off briefing, planning, and check-in meetings to discuss new and ongoing projects and ensure regular schedule updates are distributed.
- Support the broader Digital Marketing team in ad hoc digital marketing activities and initiatives across paid channels as needed.
- Maintain excellent working relationships with Marketing, eCommerce and Creative Teams.
- Invoicing, reporting and admin support for the division.

**To be successful you will ideally have the following**:

- Demonstrated relevant experience in digital marketing, eCommerce or marketing management
- Understanding of the eCommerce environment and ways to optimise the online customer experience
- Experience in using Meta Ads manager and/or equivalent ad platforms
- Degree or equivalent qualification (Business, Retail or Marketing is preferred)
- Proven experience in Digital Marketing, from planning to implementation and reporting across paid social platforms specifically.
- Ability to work in fast paced and creative environment with a good understanding of how to manage competing deadlines
- Effective time management skills & meticulous attention to detail
- Excellent stakeholder management skills
- Affiliation with Accent Group Core values and a “Make It Happen” attitude

At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.

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